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Factors Driving the Success of Symantec’s Cross-Selling Strategy

Anne Shields
Updated
Factors Driving the Success of Symantec’s Cross-Selling Strategy

The company is integrating acquisitions such as Skycure, SurfEasy, FireGlass, and Outlier Security to harness the resultant synergy. As a result, Symantec has seen a surge in company’s cross-selling opportunities. In fiscal 3Q18, Symantec saw an increase in multiproduct deals, a significant portion of which can be attributed to its integrated cyber defense platform. The chart above shows that with five acquisitions in 2017, Symantec led all acquirers.

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