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Streaming’s New Game Is Live Sports. Who Will Win MVP.

Streaming’s New Game Is Live Sports. Who Will Win MVP.

Big Tech is extending its reach to another core part of American life: Big Sports. Once a cash cow for traditional broadcasters, live sports games continue to shift increasingly to streaming platforms instead. “It seems like sports is naturally gravitating toward large technology companies that are bundling sports with other content,” KeyBanc Capital Markets analysts Brandon Nispel and Justin Patterson write in their latest survey of the media landscape.