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How Netflix Is Expanding in a Key International Market

How Netflix Is Expanding in a Key International Market

Netflix’s (NFLX) subscriber additions in the second quarter disappointed the markets. The streaming giant added 4.47 million subscribers overall in the second quarter, while Wall Street was expecting 5.11 million net additions. Netflix has been adding a lot of local non-English content to its platform, as it hopes to reel in many more international subscribers.