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Procter & Gamble's Pricing Power Is Stronger Than Ever

Procter & Gamble's Pricing Power Is Stronger Than Ever

On the other hand, consumer demand has been resilient, and concentrated on fewer available goods and services. To combat these additional costs, Procter & Gamble (NYSE: PG) and many other businesses have raised prices on their products. Fortunately for P&G shareholders, consumers are not balking at the increases.