UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for U.K. users to report ads they suspect of being scams. Once a scam ad report has been filed, the feature will alert a dedicated internal ops team at Facebook that is tasked with handling reports -- so reviewing reports and removing violating ads. The new consumer safety feature follows a defamation lawsuit filed in April last year by consumer advice personality Martin Lewis, who had become exasperated by the volume of scam ads misappropriating his image on social media to try to trick users into parting with their savings.