Groupon’s Key Priorities for 2018
Groupon (GRPN) is going to continue to focus on improving profitability in 2018, and this will likely require management to take certain specific steps to reach the goal. To drive profitability, Groupon is expected to double down on creating a more seamless shopping experience for customers so that they can shop more on the platform. Ultimately, Groupon hopes investing in a better customer experience will boost its gross profit per shopper and help achieve its primary goal of improving profitability.