What Apple Needs to Double Its Services Revenue by 2020
Based on a quarterly services revenue run rate of $8.5 billion, which is what Apple (AAPL) generated in services revenue in fiscal 1Q18 (December quarter), Apple’s 2018 services revenue could be $34 billion. Since Apple is aiming for at least $48 billion in services revenue by 2020, $34 billion in services revenue in 2018 would leave it with a gap of $14 billion to cover in two years.