Why Amazon Stopped Buying Certain Ads on Google
Amazon (AMZN) has been making a push into the digital ad business over the last few quarters. While Alphabet’s (GOOG) Google and Facebook (FB) still dominate US digital dollars and Amazon still has a negligible market share, the latter is expected to see its share increase over the next few years. According to Bloomberg, Amazon has stopped buying a popular type of Google ads, product-listing ads, pointing to the e-commerce behemoth’s growing ambitions in the digital ad business.