Thomas Cook to Scrap ‘Sex & Sangria’ Beach Parties by Next Year
Thomas Cook Group Plc said this summer will be the last for its Club 18-30 brand, which has lured generations of Britons with the promise of sun, free-flowing alcohol and a high likelihood of a holiday hookup. While the allure of spring break-style mayhem proved irresistible to the youth of the 1980s and 1990s, today’s millennials want a more upscale experience -- or at least feel the need to suggest that they do in their social media accounts, according to the 175-year-old tour operator. Thomas Cook said early this week that 18-30 would be offloaded or closed and the company told Bloomberg Thursday that while 2018’s holidays will go ahead as planned, that will be the end of the line.