Is Apple Compromising on iPhone Screen Quality for Profit Margin?
Apple (AAPL) is reportedly planning to make adjustments to the screen quality of its next iPhone model, which is slated to release in September 2018. According to the Wall Street Journal, the decision to choose cheaper LCD screens for the new iPhone comes as the company is looking to boost the profit margins of its iPhone portfolio. While Apple’s bottom line will likely rise after putting LCD screens in the new models, it might lag behind other Android smartphones concerning quality and appearance.