Special Report: Philip Morris device knows a lot about your smoking habit

TOKYO/NEUCHATEL, Switzerland (Reuters) - In seeking regulatory approval for a new smoking device called iQOS, Philip Morris International Inc is claiming the electronic gadget is less likely to cause disease than traditional cigarettes. The tobacco giant is already building a database of iQOS customers who register with the company. The initiative, if allowed by regulators, could extract information about a user's smoking routine from the device and use it for marketing purposes, said a former project manager at the company who tested the software in Japan.