LVMH’s Luxury Luggage Brand Rimowa Aims to Expand Beyond Suitcases

LVMH’s Rimowa wants to sell travelers more than just its ribbed aluminum suitcases, saying it’s missing out on all their fun. “What I’d like for us to be in five years is obviously a culturally relevant brand in the space of travel, hopefully not only selling suitcases but other travel-related products and really own this journey for the customer,” Rimowa Chief Executive Officer Alexandre Arnault, one of LVMH Chairman Bernard Arnault’s five children, said on Wednesday at the Conde Nast International Luxury Conference in Lisbon. While Rimowa’s luggage is with customers for the “non-enjoyable” part of a trip, between home, airports and hotel, “in the actual enjoyable part of the travel, the brand isn’t linked to you,” Arnault said.