Google's lead EU regulator opens formal privacy probe of its adtech

Google's lead data regulator in Europe has opened a formal investigation into its processing of personal data in the context of its online Ad Exchange, TechCrunch has learnt. This follows a privacy complaint pertaining to adtech's real-timing bidding (RTB) system filed under Europe's GDPR framework last year. The statutory inquiry into Google's adtech that's being opened by the Irish Data Protection Commission (DPC), cites section 110 of Ireland's Data Protection Act 2018, which means that the watchdog suspects infringement -- and will now investigate its suspicions.