Why Activision Blizzard Aims to Target the Battle Royale Gaming Segment
In March, the stock prices of gaming companies Activision Blizzard (ATVI), Take-Two Interactive (TTWO), and Electronic Arts (EA) fell, driven by concerns over the tremendous success of Epic Games’ Fortnite. Epic Games is backed by China’s (FXI) Tencent Holdings, which is the global leader in the gaming space. Fortnite was released in late 2017 and, by March 2018, it became the most popular battle royale game.