How Viacom’s Survival Strategy Differs from Its Peers’ Playbooks
Viacom (VIA) (VIAB) is exploring a different path from those of many of its peers struggling with the loss of pay-TV customers because of cord-cutting. Instead of battling the technology companies rattling the traditional media industry, Viacom has chosen to work with them. For example, last month, the company announced a deal to produce exclusive Nickelodeon series for Netflix (NFLX), the company that popularized online video streaming and ended up putting legacy media companies in a tight spot with the loss of pay-TV subscribers.