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Why Planet Fitness Stock Jumped This Week

Why Planet Fitness Stock Jumped This Week

Shares of Planet Fitness (NYSE: PLNT) are up 14.1% through the market close on Thursday. Morgan Stanley initiated coverage of Planet Fitness with an overweight rating and a $93 price target, while Roth Capital upgraded the stock to a buy from neutral with a $100 price target. The reopening is a big catalyst for gyms but a headwind for at-home options like Peloton Interactive.