Why Planet Fitness Stock Jumped This Week
Shares of Planet Fitness (NYSE: PLNT) are up 14.1% through the market close on Thursday. Morgan Stanley initiated coverage of Planet Fitness with an overweight rating and a $93 price target, while Roth Capital upgraded the stock to a buy from neutral with a $100 price target. The reopening is a big catalyst for gyms but a headwind for at-home options like Peloton Interactive.