Inside Activision Blizzard’s Important Metrics in 4Q17
Can Activision Blizzard Beat Gaming in 2018? Activision Blizzard (ATVI) has three primary business segments: Activision, Blizzard, and King. As you can see in the chart below, the Activision segment reported revenues of over $1.3 billion in 4Q17, which accounted for over 54% of the company’s total revenues that quarter (ended December 2017).