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Is Twitter’s Video Push Worth the Effort?

Is Twitter’s Video Push Worth the Effort?

When it comes to business strategy, social media operators Twitter (TWTR), Facebook (FB), Google, and Snap (SNAP) all seem to think the future is in video. For Twitter, particularly, video is a big business already. The company streamed more than 1,300 live broadcasts in the first quarter of 2017 with about 80% of those live broadcasts reaching its global audience.