Under Armour's Effort to Cancel Expensive Sponsorship Deal Suggests Bigger Trouble

This past weekend, athletic apparel company Under Armour (NYSE: UA) (NYSE: UAA) informed collegiate sports powerhouse UCLA that it wanted out the 15-year, $280 million sponsorship deal it signed in 2016. Under Armour didn't specify if the "extended period of time" in question was solely due to coronavirus-related cancellations or if it had more to do with UCLA's somewhat diminished reputation of late as a sports powerhouse. It wouldn't be naive of investors to wonder, however, if the proposed end to the largest collegiate athletics sponsorship deal on record actually points to a much bigger fiscal problem for the company.