Over 11 Million Discovery+ Subscribers Gives Reason for Discovery Shareholder Cheer

At the very least, ad activity has rallied to pre-pandemic levels, helping offset the slow but steady decline of cable TV subscribers. Profitability is going to take a hit this year as the media company props up its marquee service of the future, but this remains one cheap stock if the streaming service continues to pick up subscribers at a rapid pace. As expected, Discovery's free cash flow took a hit at the end of the year.