The New York Times Doubles Down on Podcasts With "Serial" Acquisition
Podcasts have taken the media industry by storm. A recent study by Infinite Dial indicated that the podcast industry is growing at a rapid rate with over 100 million Americans having listened to a podcast in the last month. With kind of fan base, it should come as no surprise that media companies such as Spotify (NYSE: SPOT) and The New York Times (NYSE: NYT) are investing in this space to have a presence where listeners are increasingly getting their news and entertainment.