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Amazon’s Growing Challenge to Google and Facebook

Amazon’s Growing Challenge to Google and Facebook

Amazon’s (AMZN) threat to Alphabet’s (GOOGL) Google and Facebook (FB) in the advertising industry appears to be growing, according to these companies’ recent quarterly results. While Amazon has long been known to seek digital advertising dollars, the company kept its advertising ambitions and activities in the advertising industry to itself. More recently, Amazon has been discussing its advertising business publicly.