Coca-Cola is investing in a Gatorade competitor, and it should scare Pepsi and Dr. Pepper (KO)
Coca-Cola is taking a minority stake in sports-drink brand BODYARMOR, the beverage giant announced on Tuesday. The deal represents Coca-Cola's increasing investment in beverages — especially smaller and lesser-known brands — outside of its trademark cola business. BODYARMOR is an up-and-coming rival to Gatorade and is owned by PepsiCo.