Adobe to Launch Photoshop for iPad in Strategy Shift
Adobe Systems Inc., the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple Inc.’s iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales. San Jose, California-based Adobe has been on a multiyear journey to modernize its dominant creative media software. Recently, Adobe has also begun pitching its products to hobbyists, who prefer working on mobile devices rather than PCs.