Google ramps up competition with Facebook Pages with new tools for local businesses

Google has been steadily updating its tools for businesses looking to reach more customers across Google's platforms, including Search and Google Maps. Last year, the company took on Facebook Pages with a feature that let users "follow" and message businesses directly, as well as be updated about promotions, sales and other events. Today, Google is rolling out a host of other tools for Google My Business, focused on attracting customers and encouraging follows.