CBS All Access to Boost Entertainment Segment with an International Launch
After experiencing huge success in the domestic market, CBS’s (CBS) online video streaming service, CBS All Access, plans to launch in Canada in the middle of 2018, followed by other markets. Both CBS Interactive and CBS Studios International divisions will be responsible for the international launch. The international expansion could not only help the company boost its Entertainment segment revenues but also downplay the competition from other OTT (over-the-top) service providers.