Google's Mortal Enemy Does It a $95 Billion Favor

As far as Alphabet Inc.’s Google is concerned, the EU taketh away but it giveth too. The first part of that was made clear this week when Brussels antitrust cops whacked the search giant with a 4.3 billion-euro ($5 billion) fine over its bundling of apps on the Android mobile operating system – a decision that might restrict the company’s access to the mobile browsing data that is its lifeblood. While that legislation was created to give consumers better control over how tech companies use their data, it may at the same time have strengthened Google and Facebook’s iron grip on the digital advertising market.