Gap Names New Chief to Revive Struggling Flagship Brand

Retailer Gap Inc. has named Neil Fiske as president and chief executive officer of its namesake brand as it looks for a comeback amid declining mall traffic, operational missteps and disappointing growth. The search for a new top executive for the brand began in February, when the company announced Jeff Kirwan would exit the post after just over three years. The Gap brand has been the company’s most troubled division, with a slew of management changes and shifts in strategy.