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How Video Fits with Twitter’s Broader Strategy

Naomi Gray
Updated
How Video Fits with Twitter’s Broader Strategy

Twitter (TWTR) is showing a strong appetite for video, with the company announcing ~30 new live video partnerships in 3Q17 (ten of them being international deals). The company said it streamed more than 830 live events in 3Q17, with 74% of those events reaching its global audience of 330 million users. Twitter’s video push is consistent with the strategies of its social media peers such as Facebook (FB), Alphabet’s (GOOGL) Google, and Snap (SNAP), which are also investing heavily in video to capitalize on the growing digital video advertising market.

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