Activision Blizzard’s Most Important Metrics Right Now
Activision Blizzard’s (ATVI) digital revenue accounted for 74% of its total revenue in the first quarter. Electronic Arts (EA) and Take-Two Interactive (TTWO) have managed to increase their digital revenue, driven by the industry-wide transformation toward digital gaming. Digital revenue accounted for 74% of total revenue in fiscal 2016, and this figure rose to 79% in fiscal 2017.