It's Time For This FAANG Stock to Flex its Muscle

Advertising, in particular, is bracing for a challenging environment, and companies have begun aggressively curbing their ad spending. Companies understandably try to spend less money when times are tough, and advertising can be a way to tighten the belt. For example, executives at Procter & Gamble recently spoke about how the company pulled back its ad spending but has also shifted dollars around, moving money out of broad television and into more digital formats, where it's easier to track return on investment.