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Troubled Marks & Spencer, Debenhams Try to Attract the Cool Kids

Gianlucca De Paoli
Troubled Marks & Spencer, Debenhams Try to Attract the Cool Kids

Troubled U.K. department stores are revamping their marketing tactics to try to attract younger customers. Marks & Spencer Group Plc said Tuesday it will eschew traditional advertising vehicles such as television in its latest ad campaign, which for the first time will focus exclusively on digital platforms like Instagram. Debenhams Plc, which unveiled its first new logo in 20 years on Monday, said it also plans to strengthen its online presence.

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