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Madewell is relaunching its Curvy Collection for denim, and there are so many great new fits

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Quick overview

If you’ve ever tried on a pair of vintage jeans, you probably can tell they are for a particular body type (aka one without curves). They often run small, feel overly stiff and, because of that, make it hard to sit down. But this is the modern world, and that calls for more modern fits.

Madewell does a great job at combining fit (the stretch in its jeans is unbeatable!) with the vintage, worn-in look we’ve all come to love. And it was one of the first brands to offer extended sizes. Now, it’s relaunching its Curvy Collection with an updated fit and 10 new styles.


The Madewell Curvy Collection offers over 60 styles of jeans and denim shorts online and in stores with sizes ranging from 23 to 33 and 14W to 28W in regular, petite and tall inseams. The collection features the brand’s famous jean styles and reengineers them for hourglass shapes. (It’s awesome, but it’s also worth noting that not all Curvy styles come in plus sizes.)

The Curvy Collection’s revamp includes contoured waistbands to prevent gaps, longer rises and extra room in the hips and thighs. In other words, the jeans hug your curves everywhere you want them to. According to Madewell, each of its denim styles is “perfected on live models” and put to the test by its in-house team.

One of the most popular styles includes the Curvy Perfect Vintage Straight Jean in the light blue Ferman Wash. More than 2,000 people have added the style to their shopping bags over the last seven days, according to the brand’s product page, and it’s selling fast.

These are Madewell's "straight-legged version of a '90s supermodel momjean."
$128 at Madewell

If you like straight-leg jeans, the Plus Perfect Vintage Wide-Leg Crop Jean in Tile White is on trend with the more relaxed-leg denim we see these days. It’s also the perfect shade of white for spring.

Get ahead of spring with a pair of bright white cropped jeans.
$128 at Madewell

The Plus Kick Out Crop Jeans in Milverton Wash are perfect for wearing with sneakers, sandals and more in the warmer months. The denim has vintage-style shading but plenty of stretch to hug your body right. The best part, however, is that while these jeans stretch, they don’t stretch out and leave you with a saggy backside by the end of the day.

These mid-rise jeans have are extra stretchy (aka extra comfy).
$138 at Madewell

The updated Curvy Collection is functional, comfortable and stylish — everything you’d expect from Madewell. Try on a pair today in stores or order a pair online. If you sign up to be a Madewell Insider, you’ll get free shipping and free returns, so you can try them on in the comfort of your home.

If you enjoyed this story, check out where to buy the almost-sold-out soft matte Stanley tumbler going viral on TikTok.

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