2021 Developer Marketing Survey Report: Virtual Conference Do's and Don'ts from the Developer's Point of View
Dublin, April 27, 2021 (GLOBE NEWSWIRE) -- The "Developer Marketing Survey Report 2021" report has been added to ResearchAndMarkets.com's offering.
Electronic voting machines use software and are often connected to the internet. This is the perfect scenario for a hacker to exploit the technology. Developers (and hackers) weighed in on the topic of election hacking during comprehensive interviews conducted of English-speaking developers worldwide. The result of these interviews found that 82% of developers worldwide agree that electronic voting machines are hackable. So, if voting machines are hackable, are hackers interested enough in manipulating elections to actually hack voting machines? Unfortunately, the answer is yes.
More than 77% of the worldwide developer population believe hackers are trying to manipulate elections. A little over two-thirds of developers believe that hackers have indeed successfully manipulated elections. This, of course, is incredibly alarming. Hackers around the globe concluded that there is very little that can be done to avoid hacking electronic voting machines. Their only recommendation is for all voting machines to produce a paper record.
These findings, along with other statistically sound insights, can be found in this Developer Marketing Survey Report. The report gives a comprehensive view of the attitudes, adoption patterns and intentions of those actively involved with developing a variety of applications. The Developer Marketing Survey Report consists of in-depth interviews conducted with active, English-speaking developers providing a margin of error of 4.9%. With a margin of error of less than 5%, the findings from the report are statistically representative of the global developer population.
This tactical survey contains actionable information on what types of marketing work and what media is most effective in marketing to developers. The topics of online marketing, ads, industry thought leadership, purchasing authority, motivations and influences, developer outreach, social media, education, events, optimizing search engine marketing, online community participation, evaluating software and purchasing, etc. are all explored with developers. This report provides information that is highly valuable for making decisions about future product direction as well as for product positioning, messaging, and marketing.
This in-depth, survey-driven report contains data and insights straight from developers on:
Developer psychographics and demographics
Virtual conference do's and don'ts from the developer's point of view
Home office and remote team dynamics
Creating compelling advertising
Designing effective content
Effective means of outreach
Using social media to recruit developers
Effective use of email marketing, newsletters and blogs
Gaining visibility through developer-oriented websites
Key Topics Covered:
Developer Demographics
Involvement in Software Development
Developer Segment
Job Description
Age
Years Experience
Education
Gender
Trend: Gender
Views on Women Developers
Racial Composition of Developer Population
Marital Status
Developer Psychographics
Developers' Dream Jobs as Children
Common Hobbies for Developers
Developers Motivation for Becoming Developers
How Developers Gained their Technical Skills
Where Do Developers See Themselves in Five Years?
Evolution as Critical to Development Success
Most Interesting Topics for Developers
How to Tap into a Developer's Passion
Top Causes for Donating Time
Most Worrisome Problem for Developers' Careers
The Changing Work Environment
Company Size
Company Age
Important Factors in Development Teams
Closeness of Teams
Jack of All Trades vs. Specialists
Opportunity vs. Security
Bringing Development Work Home
Best Place for Developer Productivity: Home or Office
Influence of Working at Home on Productivity
Influence of Working in an Office on Productivity
Frequency of Sharing Code Internally
Collaboration Tool Use
Perceptions of the Technology Landscape
Most Exciting Tech Disciplines Today
Most Exciting Tech Disciplines in the Future
Biggest Annoyance with Tools
Biggest Annoyance with Platforms
Will Augmented Reality Become the Standard?
View on Robotics
Would Developers Marry a Robot?
Expectations of Quantum Computing's Impact
Belief that Voting Machines are Hackable
Do Hackers Try to Manipulate Elections?
Have Hackers Successfully Manipulated Elections?
Perceptions of Deep Fakes on Social Media Sites
Software Evaluations
Number of Evaluations Downloaded Last Year
Percentage of Evaluations Installed and Evaluated
Percentage of Evaluations Purchased
Limiting Evaluation Copies
Time Spent Evaluating a New Technology Prior to Adoption
Suitable Number of Days for Times Bombs
Resources Used to Evaluate Tools
Importance of Various Factors on Purchase Decisions
Most Compelling Product Marketing Tools
Tool Selection and Purchasing
Involvement with Purchasing Development Tools
Perceptions of Influence on Decision-making
Influence of Brand on Tooling Decisions
First Considerations in Web Services Use
Decision-making for Cloud Services
Restrictions on Tool Selection
Use of Unsanctioned Tooling
Rejection of Management's Purchases
Why Are Tools Rejected?
Most Common License Structure
Purchasing Authority Levels
Individual Annual Tools Expenditures
Typical Payment Methods
Channels for Tool Purchases
Engaging with Developer Communities
How Did Developers First Learn about the Communities They're in?
Most Used Feature of a Developer Community
Contributing Code to the Community
Motivations for Contributing Code
Venue for Vendor Challenge Contests
Desired Length of a Coding Challenge
Incentives Motivating Contest Participation
Online Developer Interactions
Participation in Developer Websites
Most Used Interactive Communication Vehicles
Development-specific Social Networking Groups
Most Useful Purpose for Twitter
Primary Reason Developers Join Social Networking Groups
Most Compelling Draw to Development Websites
Use of Question and Answer Sites
Frequency of Visiting Social Media Sites: For Personal Reason
Frequency of Visiting Social Media Sites: For Development Purposes
Membership in LinkedIn Groups
Most Common Uses of Social Media for Professional Purposes
Creating Compelling Advertising
Biggest Pet Peeve in Developer Marketing
Responsiveness to In-Stream Ads
Advertising Visibility
Use of Blocking Software on Devices
Sentiment toward SMS or Text-based Ads
Preferred Information through SMS
What Ads Draw Developers' Interest?
What Would Make Developers Click on Web Banner Ads?
Location in Search Results
Compelling Content in Ads
Designing Effective Content
Most Appealing Technical Content
Preferred Style of Technical Content
Preferred Communication Style
Positioning Product Teams as Resources
Most Annoying Tool-Related Terms
Most Credible Tool-Related Terms
Memorable Words Used in Ads
Colors Associated with Specific Qualities
Views on Marketing Fluff
Outreach and Information Sources
Most Effective Outreach Method
Most-liked Outreach Method
Best Sites for Finding Product Info
Best Sites for Deep Dives on Emerging Technologies
Best Sites for Reading Entertainment
Best Sites for Tech Industry News
How Much Information are Developers Willing to Provide Online?
Preferred Resources for Sharing Technical Content
Most Credible Source on Emerging Technologies
Most Likely Information Source for AI and Machine Learning
Most Likely Information Source for Cloud Development
Most Likely Information Source for Development Techniques and Best Practices
Most Likely Information Source for the Internet of Things
Primary Reasons for Engaging with Various Marketing Vehicle
Rewarding Developers for Site Participation
Information Sources as Instructional Media
Most Used Learning Methods for New Techniques
Most Valuable Research Resource
Top Information Sources for Existing Technologies
Most Important Aspects in Instructional Media
Likelihood of Sharing Tutorials
Preferred Form Factor for Reading Tech Articles
Views on Live Coding Streams
Frequency of Attending Live Coding Streams
Reason for Attending Live Coding Streams
Email, Newsletters and Blogs
Blog Posts as Calls to Action
Most Frequently Read Development Blogs
Primary Reason Developers Check Out Blogs
Reasons for Opting into Newsletters or Emails
Do Developers Recognize Tracking Links?
Will Developers Click on Tracking Links?
Reasons for Not Clicking on URLs
Best Day of Week to Send Unsolicited Emails
Number of Newsletter Subscriptions
How Often Should Newsletters Arrive?
How Often Do Newsletters Influence Action?
Newsletter Subscriptions from Tech Media Sites
Webinars and Videos
Number of Webinars Attended in the Past Year
Optimum Length for Webinars
Sales Effectiveness of Webinars
Best Length for Instructional Videos
Videos for Case-study Presentations
Conferences and Events: Virtual and In-Person
Virtual Conference Attendance
Likelihood of Attending In-Person vs Virtual Events in 2021
Likelihood of Attending In-Person vs. Virtual Events in 2022
Most Recent Virtual Conference Attendance
Expectations for Attending Virtual Conferences in 2021
Reasons for Bypassing Virtual Conferences
Best Thing about Virtual Conferences
Most Attractive Elements of a Virtual Conference
Optimal Length of a Virtual Conference
Best Type of Conference for Specific Goals
Attending Vendor Sponsored Events in 2021
Multi-day Conferences and Travel
Reasons for Avoiding In-Person Trade Shows
Video Replays of Conferences
For more information about this report visit https://www.researchandmarkets.com/r/gdqwnz
About ResearchAndMarkets.com
ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.
CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager press@researchandmarkets.com For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900