As consumers, we have the power to uplift marginalized and underrepresented communities through our shopping habits. While it’s important to do this year round, Latinx Heritage Month is a good opportunity to take stock of the ways we can support businesses with Latin American roots.
One particularly exciting area is in the realm of makeup. Beauty is a strong part of Latinx cultures, with many practices, ingredients and rituals passed down from generation to generation.
With that in mind, we’ve rounded up 22 Latinx-owned makeup brands and highlighted a product from each to try out (though of course we encourage you to check out all of their offerings).
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This article originally appeared on HuffPost and has been updated.