PFAFF(R) Unveils Top-of-the-Line creative sensation(TM) Sewing and Embroidery Machine: Offers Exclusive Tools to Customize Design Projects

Machine Features State-of-the-Art Technology Such as the New-to-Industry Shape Creator(TM) Applique Feature and Stacking Stitches to Improve Project Results

HAMILTON, BERMUDA--(Marketwire -08/22/11)- Sewing enthusiasts will now have access to revolutionary tools and designs found exclusively on the newly unveiled, top-of-the-line, computerized PFAFF® creative sensation™ sewing and embroidery machine.

The creative sensation™ sewing and embroidery machine offers a sophisticated, comprehensive suite of original, exclusive PFAFF® features only available on this machine, including:

  • Shape Creator™ Appliqué: Fully automatic feature reinvents how to create appliqués with breakthrough speed and precision.   No software required.   
  • Stacking Stitches: Built in pairs of stitches are specially designed to be sewn on top of each other with two color thread options.   
  • Mini-Design Category: More than 80+ enchanting design selections allow for more creative possibilities.   
  • PFAFF® Soft Touch™ Buttons: Located on PFAFF®'s most sleek machine design to date, the high-tech buttons put sewers in control of the creative process with enhanced simplicity.   

In addition, PFAFF® creative sensation™ sewing and embroidery machine users will also enjoy PFAFF® features such as:

  • ActivStitch™ Technology - Delivers perfect embroidery results even with challenging novelty threads and on both sides of the fabric.   
  • Optimized Feeding Performance - Enhanced feeding mechanism makes sewing extra-thick layers and small triangle or diagonal pieces a quilter's dream!
  • PFAFF® original IDT™ Integrated Dual Feed Technology System - Built right into the machine, the IDT™ system delivers even fabric feed from both the top and bottom of the machine -- critical for precise sewing and quilting.   
  • PFAFF® creative™ Color Touch Screen - Large, high-resolution screen offers three dimensional views of designs, shapes and colors.   
  • Generous Sewing and Embroidery Surface - A super-sized sewing area, a long free arm and one of the largest embroidery hoop areas on the market provide more room to create large projects.   
  • PFAFF® creative signature™ Programs - A bundle of programs that allow sewers to customize their projects into original works of art.   

"The PFAFF® creative sensation machine sets a new industry standard, giving our most demanding sewers best-in-class tools to expand their imagination while benefiting from the precision and control for which the brand is so well-known," said Katrina Helmkamp, CEO of SVP Worldwide, source of the SINGER®, HUSQVARNA VIKING® and PFAFF® sewing machine brands.   "By consistently offering top-of-the-line advancements and unique, exclusive features, PFAFF® challenges and inspires sewers to take their craft to the next level and reach new creative heights."

The PFAFF® creative sensation™ sewing and embroidery machine will be sold exclusively at authorized PFAFF® dealers nationwide.   Those who purchase this top-of-the-line-machine will receive a 40% off coupon for myembroideries.com, plus a free two-piece limited edition luggage set for their new creative sensationsewing machine and embroidery unit (while supplies last).

To find a PFAFF® dealer near you, please visit www.pfaffusa.com or call 1-800-997-3233.

About PFAFF®
With a celebrated history of German design and engineering, PFAFF® sewing machines are the world's premier precision machines that sewers aspire to own.   The PFAFF® brand has a 148-year sewing heritage that creates a climate for continued development and design of high quality sewing and embroidery machines.   The PFAFF® Quilt Expression™ 4.0 sewing machine, for example, was named a 2010 CONSUMERS DIGEST BEST BUY for delivering the best combination of work space and range of needle positions in the category.   Known as the perfector of the craft, PFAFF® delivers precision to the most demanding sewers by offering maximum control and customization.   PFAFF® machines are catalysts for passionate sewers, producing the highest quality results in all aspects of sewing.