Activist Livermore calls for strategic change at Entertainment One

(Adds Wednesday share move, background on CPPIB pension fund stake, paragraphs 8, 14)

By John Tilak

TORONTO, Jan 20 (Reuters) - U.S (Other OTC: UBGXF - news) . activist hedge fund Livermore Partners is calling on Canadian and UK media firm Entertainment One (Other OTC: ENTMF - news) to slow down its pace of dealmaking and improve its cash flow, the fund's top executive said.

Livermore could also push the TV and film content and distribution company into a sale of the entire business if the fund does not see a reversal in strategy within the next 12 months, Livermore Managing Director David Neuhauser said.

Based in Toronto with its shares listed in London, Entertainment One has announced a string of acquisitions and joint ventures in recent years. EOne, as the brand is known, also revealed plans last year to acquire a majority stake in Astley Baker Davies, producer of the popular preschool franchise Peppa Pig.

The company has been rapidly growing its revenue, but some investors and analysts have been getting concerned that it might be putting sales growth ahead of profits and debt management.

Livermore recently bought a stake in the company and has begun engaging with some top executives. Last week, Neuhauser wrote to Darren Throop, chief executive of Entertainment One.

"The equity looks dislocated from the recent moves you have exercised to further your hold on the Peppa Pig franchise and its global growth potential," he said in a copy of the letter seen by Reuters.

Entertainment One's high-profile partnerships in recent years include those with DreamWorks Studios and production company Mark Gordon Co.

Canada Pension Plan Investment Board, one of the world's largest pension funds, is the biggest shareholder in the company. Wednesday's closing share price for Entertainment One is down 44 percent from the £2.69 that CPPIB paid when it bought 52.9 million shares in September. It (Other OTC: ITGL - news) has added to its stake since, and now owns almost 20 percent.

Throop did not immediately respond to a request for comment. Spokespeople at Entertainment One and CPPIB declined comment.

"They don't view themselves as being overlevered. I do," Neuhauser said in an interview. "Unless they prove otherwise, they'll have to scale back.

"I want to see a leaner, more-focused entity that can compete globally with the likes of Lions Gate."

Neuhauser did not disclose the size of his stake.

Entertainment One's revenue rose about 56 percent between 2011 and 2015, and its shares shed about 8 percent in the last four years. It reported revenue of 785.8 million pounds ($1.12 billion) for 2015.

The stock, down 54 percent from a high last July, spiked briefly after Reuters reported Livermore's call for strategic change, then fell again to end the day lower at at £1.50.

($1 = 0.7040 pounds) (Reporting by John Tilak, Euan Rocha and Matt Scuffham; Editing by Alan Crosby and David Gregorio)