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Adidas, Nike, Lulu, and the New Direction of Sports Retail

Benjamin Rains
Updated
Ben Rains is joined by Zacks' resident retail expert Maddy Johnson to discuss the current state of sports retail. Topics range from Lululemon's recent success to how sportswear powers Adidas and Nike can adapt to the changing retail landscape.

Welcome to the twelfth episode of Full-Court Finance, the podcast from Zacks Investment Research focused on the intersection of sports, business, and the stock market. On this week’s episode, Zacks’ resident retail expert Maddy Johnson stops by to discuss all things sports retail, from Lululemon’s LULU recent success to the recharged battle between Nike NKE and Adidas ADDYY.

The retail landscape is changing quickly, and the sportswear industry is not immune to these shifting consumer habits. This has forced some of the biggest sports apparel companies to change how they do business.

Nike and Adidas have focused on grassroots growth in the world of everyday fashion and streetwear. The two biggest global sportswear powers, and the likes of Puma and Under Armour UAA, have turned to non-athletes to help drive growth in a world where people wear sneakers and sports apparel away from fields of play more and more.

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On top of that, the closure of brick-and-mortar shops has forced the Nikes of the world to focus on expanding their own e-commerce business—even partnering with Amazon AMZN after refusing to for years—and grow direct to consumer sales. Shifting retail habits have also forced companies to try to create new experiential shopping experiences. 

If you have any questions about this episode of Full-Court Finance please feel free to shoot us an email over at podcast@zacks.com. Please also make sure to check out all of our other podcasts at zacks.com/podcastand remember to subscribe and leave a rating in iTunes.

Zacks Editor-in-Chief Goes "All In" on This Stock

Full disclosure, Kevin Matras now has more of his own money in one particular stock than in any other. He believes in its short-term profit potential and also in its prospects to more than double by 2019. Today he reveals and explains his surprising move in a new Special Report.

Download it free >>


Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
 
Amazon.com, Inc. (AMZN) : Free Stock Analysis Report
 
lululemon athletica inc. (LULU) : Free Stock Analysis Report
 
Nike, Inc. (NKE) : Free Stock Analysis Report
 
Adidas AG (ADDYY) : Free Stock Analysis Report
 
Under Armour, Inc. (UAA) : Free Stock Analysis Report
 
To read this article on Zacks.com click here.
 
Zacks Investment Research