DGAP-News: Adler Modemärkte AG / Key word(s): Market launch
Press Release from Adler Modemärkte AG
ADLER Launches New Online Shop
Haibach (near Aschaffenburg), 6 October 2020: Adler Modemärkte AG today unveils its new online shop. Aside from a sleek, appealing and user-friendly design, it also offers a host of new functionalities. This is a key step towards implementing the Company's new e-commerce strategy, which focuses on brisk expansion.
Ambitious targets to boost e-commerce business
"ADLER's growth strategy is based on its established business in physical stores, as well as increasingly on its online business. The coronavirus crisis has highlighted the need for this," said Carmine Petraglia, CCO at Adler Modemärkte AG. "Our new, state-of-the-art online shop fulfils our promise to customers, creating a seamless link between in-store and online trading to offer our target group the best shopping experience across all channels."
ADLER's original goal was to lift online revenue above the €30 million mark by 2023. With the publication of the half-yearly results for 2020, the targets for online trading were revised significantly upwards. ADLER is also counting on its roughly 9 million customer loyalty cardholders to help it achieve this target.
Dynamic growth in online trading - ADLER targets growth in excess of 20% in 2020
"We are confident that our increased online retail activities will pave the way towards profiting from the significant increase in online shopping," said CCO Carmine Petraglia. "The new infrastructure of our shop system leaves us very optimistic about our ability to significantly increase our growth rates in online shopping." The other established sales channels, which rely on digital platforms such as Otto.de and Amazon, continue to show encouraging growth, and three more marketplaces are set to join them in the future.
"In spite of the difficult conditions during the weeks-long lockdown in the spring, our crew put the pedal to the metal to deliver three months ahead of schedule," said Jochen Weiss, Head of E-Commerce at ADLER. "After running intensive tests with around 500 people in our target group, we are confident that we can capture our customers' interests and preferences, thereby giving them an outstanding user experience."
Registered customers will find in their customer accounts an overview of their personalised vouchers, their loyalty points balance and their orders. Naturally, they will still be able to take advantage of all the benefits offered by the ADLER customer loyalty card and collect points with every purchase.
To further customise its offering to existing customers, ADLER is also able to access information from their previous shopping history in order to provide personalised recommendations. New customers will receive recommendations based on what other customers have bought. The "shop the look" functionality pairs items to be recommended to customers in order to make it easier to put together complete outfits. Customers can save favourite items to their personal "wish list", which they can access and purchase later on.
Sleek, user-friendly design
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06.10.2020 Dissemination of a Corporate News, transmitted by DGAP - a service of EQS Group AG.
Adler Modemärkte AG
Industriestraße Ost 1-7
+49 (0) 6021 633 0
+49 (0) 6021 633 1299
Regulated Market in Frankfurt (Prime Standard); Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Munich, Stuttgart, Tradegate Exchange
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