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Airbnb sets new diversity goals

Airbnb, which recently went public and became a $100 billion company, has set two goals to try to improve diversity at the home-sharing and experiences company because it "is nowhere near satisfied with the status quo," the company wrote in a blog post.

By the end of 2025, Airbnb is aiming for 20% of its U.S. workforce to be underrepresented minorities, which includes folks who self-identify as American Indian or Alaska Native, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander. Currently, underrepresented minorities make up just 12% of the company's employee base.

The second goal is to increase the representation of women to 50% by the end of 2025. Currently, Airbnb says it is 46.9% female worldwide, but it's worth noting Airbnb has not released a full diversity report since 2019 when it disclosed its 2018 numbers.

These goals come after Airbnb committed in June to making its board of directors and executive team 20% people of color by the end of 2021. Currently, Airbnb has one Black director on its board, Kenneth Chenault, and one Black person on its executive team, Melissa Thomas-Hunt, who is head of global diversity and belonging.

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This is also not the first time Airbnb has set goals. In 2016, Airbnb committed to increasing the percentage of employees from underrepresented groups from 9.64% to 11% by the end of 2017. Airbnb achieved that goal, which supports the claim that setting goals are helpful in increasing DEI.