Airbnb, which recently went public and became a $100 billion company, has set two goals to try to improve diversity at the home-sharing and experiences company because it "is nowhere near satisfied with the status quo," the company wrote in a blog post.
By the end of 2025, Airbnb is aiming for 20% of its U.S. workforce to be underrepresented minorities, which includes folks who self-identify as American Indian or Alaska Native, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander. Currently, underrepresented minorities make up just 12% of the company's employee base.
The second goal is to increase the representation of women to 50% by the end of 2025. Currently, Airbnb says it is 46.9% female worldwide, but it's worth noting Airbnb has not released a full diversity report since 2019 when it disclosed its 2018 numbers.
These goals come after Airbnb committed in June to making its board of directors and executive team 20% people of color by the end of 2021. Currently, Airbnb has one Black director on its board, Kenneth Chenault, and one Black person on its executive team, Melissa Thomas-Hunt, who is head of global diversity and belonging.
This is also not the first time Airbnb has set goals. In 2016, Airbnb committed to increasing the percentage of employees from underrepresented groups from 9.64% to 11% by the end of 2017. Airbnb achieved that goal, which supports the claim that setting goals are helpful in increasing DEI.