Dream job alert: Aldi has announced a nationwide search for enthusiastic chocolate lovers to join the supermarket as Chief Easter Egg Tasting Officers.
The three specially selected members of the British public will receive free chocolate in the form of Easter eggs, in exchange for tasting chocolate and sharing their reviews.
Aldi says: "The role will involve tasting, rating and reviewing a selection of Aldi's range, which this year includes creations such as the blonde chocolate Specially Selected Exquisite Beehive Egg with honeycomb pieces, as well as the brand's famous Giant Dragon Egg."
To land the role, candidates require a camera (a smart phone will do), as well as an infatuation for confectionary. Aldi adds that "experimental taste buds and bucket loads of charisma" will also help since the successful applicants will be tasked with creating video reviews of Aldi's Easter egg range.
In addition to advising the public ahead of important egg purchasing decisions this Easter, the review videos, which will be aired across Aldi’s social media channels, will also help inform Aldi's chocolate buying team when planning for the supermarket's 2022 Easter egg range.
If this sounds like the perfect opportunity for you - you'll have to be quick, as the deadline is Monday, March 15th. Aldi asks all chocolate connoisseurs to create a short audition video and share it via email to AldiEasterTastingOfficer@McCann.com, explaining why they should be chosen for the exciting position of Aldi’s Chief Easter Egg Tasting Officer.
Entrants should include examples of their favourite Aldi chocolate, as well any sweet tales that may help them be successful. Successful applicants will receive their first products to sample from 22nd March, and reviews will go live after the 29th March.
Julie Ashfield, Managing Director of Buying at Aldi, said: "This year, we have an exciting opportunity for three trusty Easter egg tasters to join us, and pick their favourite products from our 2021 Easter range. Their feedback will also help our buying team create next years’ showstoppers, to ensure we’re giving our shoppers what they want.
"We’ve never before had such a wonderful variety of Easter egg shapes, colours, and flavour combinations. We want to hear from people of all ages who simply love chocolate and can help showcase our innovative range. If this sounds like eggs-actly what you’ve been looking for, be quick, the deadline for applications is March 15th."
Each Chief Easter Egg Tasting Officer will receive a selection ten Easter eggs, and will be asked to review five of them on camera.
How to enter:
Applicants should share a short video (approx. 1 minute), explaining why they should be appointed to the role of Chief Easter Egg Tasting Officer via email to AldiEasterTastingOfficer@McCann.com.
Deadline for applicants is March 15th 2021, and successful applicants will be contacted by 19th March
Successful applicants will receive the Easter eggs by 22nd March
Each Tasting Officer will be required to film a review of each Easter egg by the 29th March
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