Amazon Prime Day 2017: Predictions on TV deals
Bargain-hunters, the time has come. Online retail giant Amazon has announced details of its 2017 Prime Day sales event, once again only open to consumers who have signed up to its £79-a-year subscription service.
Beginning on Monday July 10 at 6pm, shoppers in 13 countries around the globe will have 30-hours instead of the usual 24 to pick up thousands of deals, including on TVs. You'll have to be quick though - there will be many new deals as often as every five minutes.
While innovations such as 3D television have failed to take off, manufacturers are now widely adopting 4K, leaving many of us asking if it is time for an upgrade. If you're one of them - now is the time to buy.
What is Amazon Prime exactly?
The service offers faster delivery on thousands of items and access to Amazon's video streaming, eBook rental and early access to discounts.
How to get the best deals
Last year, there were two different types of deals: Lightning Deals, which ran for a fixed period of time with a finite number available, and Deals of the Day, which ran for the entire 24 hours.
To avoid missing out on deals, you can add them to a watchlist ahead of time and activate notifications on the Amazon smartphone app when they go live.
Amazon has not yet announced a list of opening deals, although all members can pick up a host of daily deals from the website.
In the run up to the day, Amazon is also offering Prime members certain deals. The first is a trial of Amazon Music Unlimited, its music streaming service, which is £0.99 for four months.
There will also be the chance for members to save up to 40 per cent on a Kindle Unlimited membership, while between July 3 - August 6 members can save up to 25 per cent with vouchers on everyday essentials from the Prime Pantry.
What TV deals can I expect?
It's too early to tell exactly what TV deals will be on offer - but check back here nearer the time for a run-down of items with the best discounts.
To give you an idea, last year shoppers saw discounts of around 40 per cent on big name TVs, including 4K, 3D and curved models as well as projectors and other TV-related gadgets.
The Eternity 22-Inch HD LED TV, for example, was on sale for £99.99 - 41 per cent off the usual price, while the 32-inch version was on sale for £129.99
Meanwhile, there were lightning deals on several sets including the Sony Bravia 40-inch HD Smart TV, which had 28 per cent off at £329, while the 48-inch version sold for £399.
Did you know?
The first Prime Day was held on July 15 2015, the anniversary of the founding of Amazon by chief executive Jeff Bezos.