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Calling all deal hunters, Amazon Prime Day is here. For the uninitiated, the two-day shopping bonanza is hosted by the online retail giant and offers huge discounts across everything from fitness and kids’ toys to Nintendo Switch consoles and home appliances.
We’ve got the latest insight on deals across Amazon devices, laptops, TVs, gaming and tech to save you endlessly scrolling. Our helpful Amazon Prime Day guide is being updated regularly with nothing but the crème de la crème of all the deals, too.
As for Apple, it’s notorious for not taking part in sales, with discounts often near impossible to find. But Prime Day is different, with day one already showing major savings on Apple’s most coveted products.
Apple Watches and iPads are among the hottest items every year, and recent sales events have seen even the newest devices discounted to all-time-low prices, and we expect the remainder of Prime Day to be no different.
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Whether it’s a new set of AirPods, or an upgraded MacBook model, you’ve come to the right place to purchase one on offer. Below is a carefully curated selection of the very best Apple discounts to be had, so you can save while you shop. You can thank us later.
Our IndyBest team hand-picks every deal we feature. We may earn some commission from the links in this article, but our selections have been made independently and without bias. This revenue helps to fund journalism across The Independent.
Best Prime Day Apple deals available now
Best Prime Day Apple Watch deals
Apple Watch series 5 (GPS + Cellular, 44mm): Was £749, now £649, Amazon.co.uk
The Apple Watch series 5 has £100 off right now. Boasting a range of features, including the ability to make calls without your phone, monitoring your heart rate, tracking your exercise and period cycle, and analysing your sleep, we’re almost certain that this watch will become your new favourite tech device. Owing to the competitive price, we predict a sell-out so snap this up ASAP.
Apple Watch SE (GPS + Cellular, 44mm): Was £349, now £286.99, Amazon.co.uk
Track and meet your fitness goals with the Apple Watch SE, which is currently discounted. The GPS and cellular model allows you to text, call, get directions and stream music, all without your phone. In our review of the Apple Watch SE, our tester praised its “dazzling design, intuitive notifications, accurate heart-rate monitoring, slick activity tracking and sleep monitoring, scores of watch faces, warnings when you’re in an over-noisy environment, fall detection and much more”.
Best Prime Day iPhone deals
Apple iPhone 11 pro (512GB) - Midnight Green: Was £1,399, now £1,263.99, Amazon.co.uk
The previous generation of iPhone remains a powerful and fast device with a superb camera and an all-day battery life. This model introduced the triple-lens camera array and image processing improvements that make the iPhone the go-to smartphone for photographers. Three lenses shoot in telephoto, wide or ultrawide, plus extended dynamic range in the sensor enables sharper shots at night.
Best Prime Day iPad deals
Apple iPad air, 10.9in, 4th gen, 64GB: Was £579, now £553.38, Amazon.co.uk
The newest iPad air is one of the most powerful and versatile tablets Apple has ever created, rivalling even the flagship iPad pro in performance terms. It took the number one spot in our round-up of the best tablets, where our reviewer praised the device’s cutting-edge specs: “It also has the most advanced processor Apple has installed in a tablet, the A14 Bionic, which is also found in the iPhone 12 pro.”
Apple iPad pro, 11in, 2nd gen, 512GB: Was £1,069, now £874.97, Amazon.co.uk
The best Prime Day savings on Apple products are to be found by looking at previous generations. The 2020 model of the top-of-the-range iPad pro is still a fiercely powerful device, with an A12 bionic chip thrumming away behind its luscious, 11in, edge-to-edge retina display.
Best Prime Day AirPods deals and Beats deals
Apple AirPods with charging case, wired: Was £159, now £119, Amazon.co.uk
The basic Apple AirPods lack the noise-cancelling and flexible silicon tips of the more expensive AirPods pro, but for everyday use they’re still an exceptional pair of earbuds with top audio performance. Compatibility with iOS is frictionless, and Siri is only ever just a tap away. We like them so much we featured them in our round-up of the best wireless earbuds.
Apple AirPods pro: Was £249, now £187.99, Amazon.co.uk
Apple’s premium in-ear wireless buds are comfortable to wear for extended periods and come in a stylish compact charging case that provides more than 24 hours of power in a single charge. In our Apple AirPods pro review, our tech expert was suitably enamoured, saying they “offer some of the best noise cancelling in any in-ear headphones”.
Beats studio 3: Was £299.95, now £144.99, Amazon.co.uk
Apple bought Beats some years back and as a result these headphones have the same Apple W1 chip found in the original AirPods, meaning you can switch between your devices seamlessly. In our round-up of the best noise-cancelling headphones, our writer said that the audio is strong, “with lots of bass, for which the brand is known”.
Beats powerbeats pro: Was £219.95, now £124.99, Amazon.co.uk
Just like the Beats studio 3 headphones (was £299.95, now £144.99, Amazon.co.uk) the powerbeats pros contain the Apple tech – specifically the H1 chip – found in the second-generation AirPods. In our round-up of the best wireless earbuds, our reviewer said that “they sound fantastic and are especially good for workouts and runs thanks to the over-ear hooks that ensure they are securely held in place”. The earbuds will last nine hours on a single charge, while the case can hold an additional 15 hours’ worth of battery.
Best Prime Day MacBook deals
Apple MacBook pro with M1 chip, 13in, 8GB RAM, 256GB SSD: Was £1,299, now £1,152, Amazon.co.uk
Like the lighter MacBook air, the MacBook pro runs on the new M1 processor and can handle anything thrown it's way. In our round-up of the best high-performance laptops, our reviewer said that “unlike the air, there is a fan in this model which means the fast performance can continue for even longer”. Additionally, the entry-level pro includes a more powerful graphics chip for more intensive tasks.
Apple MacBook air with M1 chip, 13in, 8GB RAM, 256GB SSD: Was £999, now £893, Amazon.co.uk
The M1-powered MacBook is a breathtakingly fast and ultra-stylish machine. In our round-up of the best laptops, our reviewer said that “everything... is amazingly speedy”. “The magic keyboard, as Apple calls it, is dreamy to use, responsive and comfortable with plenty of travel to make it feel good.”
Best Prime Day Apple TV deals
Apple TV, 32GB, 4th generation: Was £149, now £119, Amazon.co.uk
Plug Apple’s set-top box into your TV and you can access a library of entertainment apps, streaming services and videogames on demand. You can ask Siri to play your favourite movie or use AirPlay to give a slideshow presentation of your recent trip to the beach to your disbelieving friends. This model is the previous-generation Apple TV, and it’s on offer for cheaper than it’s ever been.
Apple TV 4K (32GB): Was £179, now £146, Amazon.co.uk
This is the 4K version of the Apple TV above, which has also received a £30 discount. The set top box can output in standard HD resolutions as well as 4K, so if you’re planning to upgrade your TV any time soon it’s worth considering this.
Best Prime Day Apple accessory deals
Apple Pencil (1st generation): Was £89, now £69.99, Amazon.co.uk
Featuring all the precision and responsiveness of a traditional writing tool, this Apple stylus allows you to draw, take notes or simply navigate around your iPad with ease. Perfect for the more creative Apple user, you can sketch, colour in and edit images seamlessly with the stylus. Although we haven’t tested the device here at IndyBest, it’s been a go-to for digital artists and graphic designers since its launch five years ago, and you can save 15 per cent on the accessory right now. The 2nd generation Apple Pencil (Was £119, now £99.99, Amazon.co.uk) is also on sale.
Apple magic mouse 2: Was £59.39, now £44.99, Amazon.co.uk
The second-generation magic mouse has a sleek, buttonless and glassy design. It combines the functionality of a trackpad and mouse in one device – you can swipe side to side, hold, press and even tap it with multiple fingers. This mouse may look limited, but all its features are accessible through gestures.
For the latest discounts on tech, gadgets and more, try the links below:
Read more on Amazon Prime Day 2021
Best Prime Day home appliance deals – There are huge savings across big-name brands such as Shark, Dyson, Nespresso and Philips right now
Best Amazon Prime Day deals – Read our IndyBest guide to all the best Prime Day 2021 deals
Best Prime Day tech deals – Whether it’s a new phone, tablet, laptop or noise-cancelling headphones, you’ll find the best deal here
Best Prime Day Nintendo Switch deals – Calling all gamers: there’s big discounts on the popular console and bundles
Best Prime Day fashion and clothing deals – With prices slashed on dresses, jeans and more, it’s time to get your re-entry outfit planned
Best Prime Day kids’ toys deals – Find discounts on toys, gadgets and board games for kids of all ages
Best Prime Day TV deals – Update your at-home cinema experience without paying full price with our featured deals
Best Prime Day gaming deals – Looking for a new console, or after a new controller or game? Here are the best deals for gamers
Best Prime Day fitness deals – From yoga mats to dumbbells, snap up these savings and upgrade your home workout
Best Prime Day laptop deals – Find big discounts on MacBooks, Microsoft Surface laptops and more
Best Prime Day Amazon device deals – Discover big savings on Amazon’s cutting-edge smart home tech
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