UK Markets closed

Amazon Prime Day 2020 alternative sales: From John Lewis and M&S to Nike

Maisie Bovingdon
·Shopping writer
·4-min read

Watch: Everything you need to know about Amazon Prime Day 2020

Yahoo Lifestyle is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

Amazon Prime Day is fast approaching and will see huge deals across home, fashion, beauty and tech as well as outdoor buys reduced in price on 13 and 14 October.

Prime Day is one of the most highly anticipated shopping events of the year. It comes ahead of other major tentpole sale extravaganzas, such as Black Friday, Cyber Monday and then the Boxing Day sales.

Amazon’s Prime Day deals are – as the name suggests – only available to Prime members, but if you haven’t signed up, fear not, as other companies are jumping on the bandwagon and launching unmissable sales.

John Lewis & Partners has recently reduced prices on womenswear, while Clarks has launched a 50% off sale on shoes for men, women and children.

Anthropologie, as well as Boden, Arket, and The Outnet are also treating their shoppers to discounted products.

Admittedly, sifting through the e-stores to find the best deals can be time-consuming and overwhelming, which is where we come in.

We have curated a selection of alternative sales to Prime Day to keep your eye on this month.

Shop alternative sales to Amazon Prime Day

John Lewis & Partners | Shop here

The department store has launched up to 50% off womenswear. Shoppers can get discounted prices on big brands including Phase Eight, Barbour, Levi’s and many more.

Nike | Shop here

The sportswear giant has slashed prices on womenswear, menswear and children’s garments by up to 50% in its End of Season sale.

The brand has since reduced prices even more and is giving shoppers an extra 20% off with the code “OCT2020”. With trainers, tracksuits, running leggings, yoga pants and sports tops available to buy for less, this sale is not to be missed.

Marks and Spencer | Shop here

M&S never fails to impress with their new in, offers and sales. The brand has got a string of deals on prior to Amazon Prime Day, with discounts on make-up, sleepwear and men’s shirts, as well as unmissable offers on lingerie.

Clarks | Shop here

Clarks has launched a 50% off sale on men’s, women’s and children’s shoes, all you have to do is enter “SEASON50” at the checkout.

Anthropologie | Shop here

Anthropologie has also launched its mid-season sale with up to 70% off womenswear fashion and accessories, as well as homeware.

Boden | Shop here

Boden has a whopping 60% off clothes, as well as bags, sunglasses, jewellery and other accessories.

Farfetch | Shop here

Farfetch is a popular designer outlet where shoppers can buy big brands, such as Gucci, Givenchy, Chloe and Saint Laurent. So it is music to our ears to learn they are offering huge deals across accessories, bags and jewellery as well as clothing and shoes. As well as items in the current sale, shoppers can get 15% off select full price items with the code “AWTREAT10”.

Arket | Shop here

Arket has up to 50% off selected men, women, children and homeware items. From cushions to silk shirts, heeled boots and puffer jackets, this sale is not to be missed.

Oliver Bonas | Shop here

Oliver Bonas’ mid-season sale has landed with up to 50% off selected clothing, accessories and homeware pieces. From candles, cushions, lamps and jewellery pouches, to dresses, jumpers and shoes, Oliver Bonas has left no stone unturned. | Shop here

Those who are looking to give a room or the entire house a makeover, should look no further than’s sale, which has huge deals on furniture, as well as £100 off beds and mattresses.

The Outnet | Shop here

The Outnet is another designer outlet where shoppers can find big brands at reduced prices, especially as it currently has 70% off selected lines. New customers can also get 15% off their basket too.

eBay Outlet | Shop here

eBay Outlet is offering shoppers the chance to get up to 70% off a whole host of items, including well respected brands such as Mountain Warehouse, Jack Wills, JD Outlet and many more.

Topshop | Shop here

Topshop has launched a sale with up to 70% off. Shoppers can buy timeless wardrobe pieces such as jeans, coats, jackets and jumpers, as well as dresses, boots and trainers for a fraction of the price.

lookfantastic | Shop here

Beauty e-store lookfantastic often has an array of deals, which vary from brand to brand. There are reductions on select beauty, make-up and haircare brands, including Kerastase, Colour WOW and Armani Beauty.

ASOS | Shop here

ASOS’ sale has up to 70% off selected womenswear and menswear items, but the label is also offering shoppers an additional 20% off with the code “ASOSSALEDAPPER”, so there is not time like the present to move those items in your saved list to checkout.

House of Fraser | Shop here

House of Fraser has launched its mid-season sale with up to 80% off luggage and huge deals on fashion, sports and home.