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APAC Back-to-school Market Forecast to 2030: Online Emerging as a Prominent Sales Channel

·3-min read

Dublin, Dec. 22, 2021 (GLOBE NEWSWIRE) -- The "Asia-Pacific Back-to-school Market by Product Type, and Sales Channel: Opportunity Analysis and Industry Forecast, 2021-2030" report has been added to's offering.

The back-to-school business involves the purchase of products by students, which are required to assist them in learning process during school. These includes art supplies, uniforms, backpacks, shoes, and electronic items.

Essential back-to-school products such as items like backpacks, pens, pencils, erasers, sharpeners, rulers, uniforms, and shoes are conventional, however, many new innovations and unique ideas are being implemented in these products, which are driving the market expansion. For instance, backpacks have seen prominent changes over the years.

Backpacks, nowadays, are made with memory foam shoulder pads to provide maximum comfort and support at back. Furthermore, backpacks are now designed to evenly distribute the weight of the materials to lower stress on shoulders.

On similar lines, novel innovations in pens have been witnessed in recent years such as leak-proof cartridges, smooth flow ink, and vibration reduction technology to reduce the vibrations while writing has resulted in market expansion.

Notebooks are introduced with ideas such as interactive origami papers and 3D front covers to make them more appealing to the children. Thus, an increase in innovations is likely to drive market growth in upcoming years.

Furthermore, the online sales channel is now emerging as one of the prominent sales channels in the retail sector. Many brands have now transitioned toward omnichannel market approach. The online sales of school supplies have increased amidst the COVID-19 pandemic.

The shift of consumer behavior toward buying their requirement online is likely to continue in the future, owing to ease of selecting, purchasing, and getting doorstep delivery, which attracts consumers toward online channels.

Another advantage of online channels is the near elimination of geographic boundaries. This convenience and increase in the available options to choose from are attracting customers toward online channels, which is expected to serve as a lucrative opportunity for market expansion.

The report is analyzed by product type, which includes backpacks, electronics, stationery, clothing, shoes, and other. The report further segments the market on the basis of distribution channels such as hypermarket/supermarket, e-commerce, dollar stores, specialty stores, and others. Furthermore, it includes revenue generated from the sales of back-to-school supplies across China, India, Japan, Australia, South Korea, Indonesia, Malaysia, Singapore, Vietnam, and rest of Asia-Pacific.

Some of the major players profiled for in the Asia-Pacific back-to-school market analysis include:

  • Acco Brands

  • Adidas AG

  • Harlequin International Group Pty Ltd.

  • ITC Limited

  • Kokuyo Camlin Ltd.

  • Mitsubishi Pencil CoLtd

  • Pelikan International Corporation Berhad

  • Puma Se

  • Wh Smith Plc

  • Zebra Pen Corp.

  • Faber-Castell

  • Nike

  • Skybags.

  • Izod

  • Staedtler

  • Canson

  • Wildcraft

Key Topics Covered:

  • Market definition and scope

  • Porter's five forces analysis

  • Bargaining power of suppliers

  • Bargaining power of buyers

  • Threat of substitution

  • Threat of new entrants

  • Intensity of competitive rivalry

  • Market dynamics

  • Drivers

  • Innovation in back-to-school products

  • Increase in government expenditure and emphasis on primary education

  • Removal of one-child policy by China and reduction of infant mortality rate in the region

  • Restraints

  • Choking hazard of small components and toxicity of certain stationery products

  • Outbreak of COVID-19

  • Opportunities

  • Increase in popularity of online shopping

  • Increase in trend of social media and digital marketing

  • COVID-19 analysis

  • Overview

  • Impact on consumer goods sector

  • Impact on back-to-school market

For more information about this report visit

CONTACT: CONTACT: Laura Wood, Senior Press Manager For E.S.T Office Hours Call 1-917-300-0470 For U.S./CAN Toll Free Call 1-800-526-8630 For GMT Office Hours Call +353-1-416-8900

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