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Apple iPhone 13 goes on sale

Photo: Apple
The iPhone 13 Pro and Pro Max. Photo: Apple

Apple’s (AAPL) latest smartphone, the iPhone 13, goes on sale on Friday after the company unveiled it at an event last week. It has four variations — the iPhone 13 mini, the iPhone 13, the iPhone 13 Pro, and the iPhone 13 Pro Max.

The new phones will retail from £679 in the UK and $699 in the US. The iPhone Pro Max – with one terabyte of storage – will be the most expensive iPhone ever, retailing at £1,549 in the UK and $1,099 in the US.

They vary in size but are not hugely different from the iPhone 12 in terms of looks. One difference is that the notch at the top has been shrunk by 20%, meaning the screen is bigger. The orientation of the rear cameras is also different on some of the new models.

Users that might be looking for better camera specs will notice the new phones gather 47% more light and now includes night mode. The iPhone 13's ultra-wide angle camera and wide-angle lenses capture better shots in dim settings.

Cinematic mode on iPhone records videos with a beautiful depth effect with automatic focus changes, Apple said. Photo: Apple
Cinematic mode on iPhone records videos with a beautiful depth effect with automatic focus changes, Apple said. (Apple)

According to Yahoo Finance's iPhone 13 launch review, Apple, Samsung and Google (GOOGL) "have similarly made the cameras on their smartphones a centrepiece of marketing... But Apple is clearly trying to make the case that it, and it alone, is the best when it comes to making smartphone cameras that can make high-end standalone cameras obsolete. It even ran an ad during its unveiling that essentially said as much."

“The new pro camera system offers even more pro photography capabilities like improved telephoto zoom, macro photography, photographic styles, cinematic mode, as well as ProRes and Dolby Vision video," said Greg Joswiak, Apple’s senior vice president of worldwide marketing.

The company said its cinematic mode comes with automatic focus changes, "so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker".

Read more: Which iPhone 13 should you buy?

And its Super Retina XDR display with ProMotion "intelligently responds" to the content on the screen, making it "perfect for any viewing experience”.

The iPhone 13 and iPhone 13 mini. Photo: Apple
The iPhone 13 and iPhone 13 mini. (Apple)

Speaking of the iPhone 13 and the mini, Joswiak said: "Both phones have beautiful designs, industry-leading performance, and advanced camera systems with impressive computational photography features, all with incredible durability, water resistance, and a big jump in battery life to ensure customers can depend on their iPhone when they need it."

The mini is expected to get an hour and a half more battery on a full charge, while the iPhone 13 gets two and a half more hours.

The Pro range include 5G compatibility, a new storage capacity of 1 terabyte, and a ceramic shield front cover, which Apple said is “tougher than any smartphone glass.”

Apple stock over the last year
Apple stock over the last year. (Yahoo Finance UK)

They are are available in graphite, gold, silver, and a new colour called sierra blue.

Meanwhile the iPhone 13 and iPhone 13 mini come in five colours – pink, blue, midnight, starlight, and (PRODUCT)RED – every (PRODUCT)RED purchase contributes to Apple's Global Fund to combat pandemics like COVID‑19 and AIDS.

The ‌iPhone 12‌ lineup passed 100 million sales in April this year, within seven months of its launch. The milestone was achieved two months faster than the iPhone 11 series that launched in 2019.

The company, whose stock was up 0.6% on Thursday afternoon to trade at $147, has also come out with a new Apple Watch and a new version of its iPad and iPad mini.

The new watch gets a 20% larger display and a slightly larger body. They won't be available until later in the year and will start at $399.

Watch: Biggest takeaways from Apple's iPhone event 2021