- Apple has unveiled its latest product range, including the iPhone X, iPhone 8, iPhone 8 Plus and Apple Watch 3
- Apple launches £999 iPhone X with edge-to-edge screen, Face ID and wireless charging
- Why £1,000 isn't too much to pay for an iPhone X
- New iPhone 8 and iPhone 8 Plus announced - best features, price and release date
- New Apple Watch 3 works independently from the iPhone - here are the best features and everything you need to know
- Animojis, facial recognition software and no home button: How the new iPhone X features work
- 'RIP home button!' How the internet reacted to the iPhone X launch
- Wireless charging: How the new Apple technology works
- Apple suffers embarrassing demo Face ID fail at iPhone X launch
- iPhone X: Hands on with ‘the future of the smartphone’
Apple has unveiled the £1,000 iPhone X, the latest generation of its flagship device. The all-glass device has an edge-to-edge display and no home button. It unlocks using facial recognition software and features wireless charging.
Tim Cook also launched the iPhone 8 and iPhone 8 Plus, two new phones that have 4.7-inch and 5.5-inch screens. Like the iPhone X, the devices also have an all-glass design and can be charged wirelessly.
In addition to the phones, Apple announced a third generation of its Watch and a 4K Apple TV.
The iPhone X celebrates the 10th anniversary of Apple's smartphone, featuring a radical redesign and new technology.
The phone has a 5.8-inch OLED screen, which fills the entire front of the device. Apple has removed the iconic home button to make way for the display, replacing it with facial recognition software called Face ID.
Face ID is used to unlock the phone, authenticate Apple Pay and cutomise the new animoji.
The phone starts at £999 in the UK for the 64GB version, going up to £1,149 for the 256GB model. Coming in space grey and silver, it will be available to pre-order from October 27 and will ship on November 3.
iPhone 8 and iPhone 8 Plus
Apple also announced the iPhone 8 and iPhone 8 Plus, an upgrade to its current offering. The new devices have an all-glass design and can charge wirelessly.
The 4.7-inch and 5.5-inch devices start at £699 and £799 for the 64GB versions. They come with iOS 11 software, which will be available to download from September 19, and an upgraded camera and processor.
Apple Watch 3
The third generation of Apple's smartwatch is the first that works independently from the iPhone. A cellular version of the device is available form £399 and can make phone calls and browse the web.
Apple also unveiled a 4K version of its set-top Apple TV box at the event.
Why £1,000 isn't too much to pay for the iPhone X
The price tag of the iPhone X has shocked many Apple followers, but James Titcomb says the cost isn't that ludicrous. For one, he says:
Think of some other things that may cost roughly the same amount as your phone: a TV, for example, or a holiday. Compared to the TV, you probably get a lot more value out of your phone – which you use for several hours a day rather than a couple in the evening. The memories from holidays might last a lifetime, but as experiences they are fleeting.
Now, imagine how much everything inside your phone would have cost 15 years ago – or more. You have a mobile phone, a sat-nav, a digital camera, a computer, a games console, an iPod, a calendar, a fitness tracker and more. The cost of all of those things combined would be thousands of pounds, not to mention the physical toll of carrying them all around. Because of smartphones, many of them are simple app downloads, costing nothing.
You can read his full analysis here.
And here's a reminder of some of the retro objects the smartphone has replaced.
Hands on with 'the future of the smartphone'
Apple had high expectations to fulfil ahead of the launch of the iPhone X, and one thing’s for certain: it didn’t back away from them, James Titcomb writes.
Tim Cook called it the biggest leap forward since the original iPhone, and nothing less than “the future of the smartphone”.
It’s a bold statement, but one Apple had to make. Samsung’s Galaxy S8, released earlier this year, attempted to position the company as the industry's new flag bearer when it comes to design, and though Apple will insist it doesn’t matter what rivals say, it wasn’t going to take that lying down.
So the iPhone X (the X is a “ten”, not an “x”) comes with fighting talk.
It didn't all go to plan...
Apple’s launch of the iPhone X didn’t go exactly to plan following a live demo fail during the introduction of a key new feature, Mark Molloy writes.
A flustered Craig Federighi struggled to unlock the device while demonstrating Face ID, Apple’s new facial recognition software.
Jane Foley, Rabobank's senior currency strategist, told the BBC: "Apple shares were down around 4pc on the day - the word 'underwhelmed' certainly comes to mind.
"What the market was expecting was a big leap into augmented reality, but what we got were baby steps into augmented reality."
How does wireless charging work?
Apple stores are 'town squares'
Apple's new term for its stores - town squares - has not gone down well.
Social media has mocked the phrase.
Hey guys, I'm heading over to the Town Squares.— Razaq (@RazaqReviews) September 13, 2017
1/20 people know what I'm taking about probably.
#Apple is renaming their stores "town squares"...what fresh hell��...I spend my paycheck there I don't go there to socialize ����♀️— jrenda (@jrenda182) September 13, 2017
Wait, is "Town Squares" a real thing? I feel like I'm being gaslit here.— Kevin Montrose (@kevinmontrose) September 13, 2017
The Verge, meanwhile, called the change a "pretentious farce".
"Today, we saw Apple evangelism on a grand scale. The company has always been defined in part by onanism and self-congratulation, but has managed a certain degree of self-awareness. This year, it jumped the shark."
Price tag 'won't deter Apple fans'
One analyst believes the £1,000 price tag of the iPhone X won't deter Apple fans.
Technology expert Ian Fogg, from IHS Markit, told PA the price jump had been overstated for what the iPhone X offers in terms of an upgrade.
"Apple is hoping the later availability date for iPhone X will not affect iPhone 8 sales this quarter.
"Apple's lower iPhone 8 pricing should limit the impact, but it remains a risk. iPhone X is the future of smartphone design, but it's also available in the future too.
"iPhone X is a premium-priced smartphone which for the first time goes over the 1,000 dollars threshold for the top 256GB model.
"It will still sell in enormous volumes because Apple has repeatedly demonstrated its ability to persuade consumers to shift their overall spending to place a greater share of their disposable income towards a smartphone purchase.
"And the starting price of 999 dollars is only 33 dollars more than the previously most expensive iPhone, the 7 Plus 256GB."
Is the iPhone X the 'future of the smartphone'?
Jame Titcomb, the Telegraph's Technology Editor, has given his verdict after trying out the new iPhone X.
Apple had high expectations to fulfil ahead of the launch of the iPhone X, and one thing’s for certain: it didn’t back away from them. Tim Cook called it the biggest leap forward since the original iPhone, and nothing less than “the future of the smartphone”.
It’s a bold statement, but one Apple had to make. Samsung’s Galaxy S8, released earlier this year, attempted to position the company as the industry's new flag bearer when it comes to design, and though Apple will insist it doesn’t matter what rivals say, it wasn’t going to take that lying down. So the iPhone X (the X is a “ten”, not an “x”) comes with fighting talk.
What's the update to Apple TV?
Apple also announced an update to its streaming box, the Apple TV, introducing 4K and high dynamic range (HDR) support for the first time.
The technology greatly increases picture quality and the appearance of colours on screen, and will also support 4K content from the likes of Netflix and Amazon.
The new Apple TV 4K will start at £179 and goes on sale on September 22.
Later this year, Apple TV will get live sports and news. (Home-screen thumbnails will show current scores to help you decide.) #AppleEvent— David Pogue (@Pogue) September 12, 2017
Netflix 4K HDR titles are coming to Apple TV, and later this year, Amazon Prime Video will be available.— MacRumorsLive (@macrumorslive) September 12, 2017
Apple selling 4K movies for the same price as HD. That's actually big news. Free upgrade for previous HD purchases.— Janko Roettgers (@jank0) September 12, 2017
Here's a look at the new Apple TV 4K and its redesigned Siri Remote. pic.twitter.com/Clh12efNBE— WIRED (@WIRED) September 12, 2017
Will a $1,000 phone deliver a $1 trillion company?
At around $830 billion, Apple Inc's stock market value on the day of its newest iPhone launch towers over its next-largest rival and has Wall Street asking: Will it be the first listed company to crack the Big T?
If history is any guide, the unveiling on Tuesday of the iPhone X - the 10-year anniversary edition of Apple's ubiquitous device - signals that the $1 trillion milestone could well be breached within the year.
Apple shares on average have gained around 33 percent in the year following each of its previous iPhone launch events, dating back to the first one on Jan 9, 2007. It has gained in the following year after seven of the 10 announcements while falling in three.
From their current level, Apple shares need to gain roughly 20 percent to sport the world's first 13-digit market cap. (Some analysts and the Saudi royal family have pegged global oil giant Saudi Aramco's value at $2 trillion or more, but there will be no public record to confirm that until after its initial public offering next year.)
How the devices have been received
Apple's latest announcements will excite the firm's hardcore fans, but may underwhelm some consumers, industry analysts have said.
Katie Collins, from technology site CNET, said:
"The iPhone X is Apple's attempt to recreate that sense of exclusivity early adopters of the first iPhone felt 10 years ago.
"There's a sense that in 2017 anyone can own an iPhone, but the iPhone X is priced a tier above most premium phones, and therefore will be beyond the budget of many consumers.
"By including wireless charging, no home button and facial recognition on its high-end iPhone X, Apple is showing us its vision for subsequent iPhones in years to come.
"None of these technologies are new per se -- wireless charging tech has been around for years -- but if any company can drive widespread consumer adoption, it's Apple.
"These three new iPhones will inevitably be popular with Apple fans, but Apple's challenge now is to meet demand for each model correctly, especially the iPhone X."
Vix Leyton, from broadbandchoices.co.uk, said:
"The pressure to keep innovating and improving has driven Apple to create their most futuristic handset yet but, beyond the promise of an extra two hours battery life and new camera features, the AR and FaceID are leading tech here that feels a little bit gimmicky; with some of them, there is arguably a bit too much focus on what could be done, as opposed to what should.
"It remains to be seen how much the new technology will actually enhance the user experience and set this apart from others on the market.
"Modern consumers are already wary of signing off on their next upgrade as it seems like every time they do, a new hero handset emerges to render theirs out-of-date.
"In reality, behind the brand smoke and mirrors, other handset manufacturers are arguably doing equally exciting things at a more reasonable price tag so it's never been more important to shop around rather than blindly upgrade to the next generation."
iPhone X fast and wireless charging
Something Apple didn't mention...
Huh, this didn't get mentioned. The new iPhones have "fast charging" pic.twitter.com/gRljBSpgpW— James Titcomb (@jamestitcomb) September 12, 2017
And here's our full guide to the iPhone X and iPhone 8 wireless charging.
What Apple missed
Apple watchers expected the company to release more details about its HomePod speaker tonight. Teased at its developers' conference in June, the HomePod smart speaker is set for release in December.
With little information about Siri or the speaker tonight, Apple won't have staved the opinion that its intelligent assistant isn't ready to rival Amazon's Alexa. The release of the $349 speaker is fast-approaching, though, so we won't have to wait that much longer.
Should you buy the iPhone X?
Matthew Field has a comprehensive guide to the best alternatives to the iPhone 8 and iPhone X. They include the Samsung Galaxy S8 and OnePlus 5.
See the full list of iPhone alternatives here.
A closer look at the iPhone X animoji
James Titcomb has had a play with Apple's new animated characters. The tool works with 12 emoji including the monkey, robot, pig and pile of poo.
For a comprehensive look at the animoji and new facial recognition software, read our full piece here.
Apple releases its trailer for the iPhone X
From Face ID to animoji, here are some of the best features according to Apple:
Say hello to the future. iPhone X.— Apple (@Apple) September 12, 2017
Ten years of the iPhone and it's key developments
How Apple's flagship device has evolved over the last decade:
They're not sure about the £1,000 price tag
If you trust the internet, that is.
What people think about Apple's latest release
The internet has already reacted to the iPhone X launch event, and the response has been hilarious. Here are a couple of our favourite tweets:
For a comprehensive look at the reaction to tonight's event check out Mark Molloy's round-up here.
What are the alternatives to the iPhone X?
Hands-on with the iPhone 8
James Titcomb is in the hands-on area at Apple HQ for his latest California dispatch. He has this to say about the new iPhone 8:
I've just had some hands on time with the iPhone 8 as I wait for my chance to try the X. It's certainly more of a gradual upgrade from the iPhone 7, the key visible difference being the glass back and front to allow for wireless charging.
As with all-glass phones, this means fingerprint smudges. I tried two colours - the gold and space grey, and they're more noticeable on the darker space grey model than the gold, which is a really nice new colour.
Apart from that there's the new portrait mode feature, which make for some nice-looking shots. I'm sure that the 8 will sell in mega quantities, but the star of the show this year is definitely the iPhone X.
Apple re-opens online store with iPhone 8 and iPhone X added
Apple's new devices are now available to view online.
iPhone 8 and iPhone 8 Plus - in pictures
A closer look at the iPhone 8 and iPhone 8 Plus:
Will the new iPhone reignite sales - or is the party over?
James Titcomb says:
The iPhone has catapulted Apple to becoming the world’s biggest company, with breakneck sales and profits growth repeatedly defying expectations. But in the last two years, growth has been less spectacular and iPhone sales declined for the first time in 2016.
Sales growth slowing down may have been an inevitable consequence of a maturing smartphone market, but analysts also suggest that a lack of must-have features in newer iPhones may also have something to do with it. Some are predicting that the new iPhones could trigger a “super-cycle” of upgrades that sets sales racing again. This year’s crop of handsets could answer whether the iPhone simply needed an overhaul to get sales moving again – or if there just isn’t any growth left.
Prices and release dates for everything Apple announced this evening
A handy summary of the sales details for the new iPhones and Apple Watch:
Is £1,000 too much for a phone?
Apple's iPhone X is a statement device designed to re-claim the company's position as the premium smartphone maker. There will be much debate in the coming days and weeks about whether a phone can really be worth £1,000.
The device will prove a test for Apple's ability to innovate and keep customers coming back, as well as being a bench mark for how much fans are willing to pay.
Here's an in-depth look at Apple's plan to usher in the era of the £1,000 smartphone.
iPhone X and iPhone 8 UK prices
The iPhone X is notably more expensive in the UK, starting at £999 for the 64GB version. In the US the phone will go on sale at $999 (£752).
The iPhone 8 and 8 Plus will go on sale in the UK from£699 and £799 respectively, while the Apple Watch 3 with mobile connection will cost £399.
iPhone X in pictures
A closer look at the iPhone X:
iPhone X is Apple's first $1,000 device
The iPhone X will go on sale in the US starting at $999 for the 64GB version. The 256GB handset will start from $1,149. It will be available to pre-order from October 27 and will ship from November 3.
iPhone X battery lasts two hours longer than iPhone 7
As well as fitting the iPhone X with a larger battery, Apple says it hopes to "move the entire industry forward" with its new charging system for the iPhone X. It has created a wireless charging mat that can simultaneously power an iPhone, Apple Watch and AirPod headphones. It does so through a new wireless standard called AirPower, which is available for the iPhone X.
The 12 new animoji...
Here are the 12 animoji options. So.... yeah, you can pretend to be a smiley poop pic.twitter.com/K4qSJrGKMI— James Titcomb (@jamestitcomb) September 12, 2017
iPhone X facial recognition technology
The iPhone X's new FaceID is used to unlock the device, authenticate Apple Pay and create customisable animated emoji, called animoji. Apple says the 3D front-facing camera learns what users look like and is only inaccurate one in 1 million times.
Best features of the iPhone X
Here are the standout features of the new device:
- All-glass design with a screen that fills the front of the phone
- Facial recognition technology called FaceID that secures the device
- Customisable emoji called animoji that can reflect users' expressions
- No home button
- 12MP dual-lens cameras optimised for augmented reality
Here's a first look at the iPhone X
No home button on the iPhone X - how does that work?
Apple has ditched the home button on the iPhone X, pronounced "iPhone 10". To unlock the device users just have to swipe up from the bottom of the screen. The same movement takes them back to the home screen and lets users multi-task.
Siri can also help users navigate without a home button.
The iPhone X unlocks using new facial recognition technology called Face ID.
iPhone 8 and iPhone 8 Plus key features
"One more thing"...
We're on to Apple's trump card, the iPhone X. In celebration of the 10th birthday of the iPhone, the all-new device has an edge-to-edge screen and is glass all the way around. It is dust and water resistant, comes in space grey and silver, and has an OLED screen.
iPhone 8 price and release date
- iPhone 8 to come in 64GB and 256GB starting at $699
- iPhone 8 Plus to come in 64GB and 256GB starting at
- Devices available for pre-order from September 15 and will be in stores on September 22
- iOS 11 will be available to download on September 19
iPhone 8 and iPhone 8 Plus comes with wireless charging
The new phones can charge wirelessly by being placed on an inductive surface. It works with the Qi wireless standard, which Apple says it will help expand to public spaces such as airports and cafes.
It will work with third party wireless chargers such as those from Mophie and Belkin. Apple didn't announce its own wireless charger, meaning owners will probably have to buy the accessory separately.
Here's a first look at the new iPhone 8
iPhone 8 and iPhone 8 Plus best features
Here are some key features of the iPhone 8 and iPhone 8 Plus
- All-glass design, compared with aluminium iPhone 7
- 12MP rear-facing camera on iPhone 8 and two 12MP dual-lens camera on iPhone 8 Plus
- New augmented reality technology that superimposes information onto what is seen through the camera, including player information at sports games and what's in the sky
- Apple has worked with games developers to create multi-player augmented reality games for the new iPhone
- 4.7-inch and 5.5-inch screens
- Comes in silver, space grey and a new shade of gold
iPhone 8 comes with 12MP camera
The iPhone 8 has a 12MP rear facing camera that is more powerful and can take in 80 per cent more light than the iPhone 7. The iPhone 8 Plus comes with a dual-lens 12MP camera with similar upgrades.
Apple unveils iPhone 8 and iPhone 8 Plus
"This is a huge step forward for iPhone," says Cook.
The iPhone 8 and 8 Plus has an all-glass body and comes in silver, space grey and a new gold colour. For those worried about cracking the front and back of the new device, Phil Schiller says the glass is reinforced with a steel and copper structure and is "the most durable ever in a smartphone".
The devices have 4.7-inch and 5.5-inch retina displays and run on an A11 bionic chip.
Cook is moving us on to the iPhone
Before unveiling the latest generation of the iPhone, Cook runs through some of the things Apple has introduced with the flagship device. "For the first time you were actually touching the software rather than buttons," says Cook of the original iPhone. From the app store to a high quality camera, he says Apple has pushed smartphone design over the past decade.
"We have huge iPhone news for you today," he says.
Apple announces 4K version of its TV
Apple's smart TV box is now available in high quality. Films in 4K quality will be available on iTunes for the same price as HD movies and will upgrade current purchases to 4K HDR for no extra price. Amazon originals will also be available in the upgraded quality.
The company's TV app, previously announced, will be available in the UK later this year.
Apple Watch 3 to go on sale September 22
The Apple Watch 3 will be available on EE in the UK, with pre-orders opening on September 15. Apple is yet to announce UK prices for the device, but it will start at $399 in the US for the cellular version and $349 for the non-cellular.
It has a battery life of up to 18 hours, a 70 per cent faster processor, GPS connection and is swimproof. The device is available in gold, silver, space grey, with new sports bands, and a new ceramic grey version.
Cellular connections cost extra. EE is the only network in the UK offering it pic.twitter.com/x1Hf9ZGEaU— James Titcomb (@jamestitcomb) 12 September 2017
The original Apple Watch is still available to buy at a new price of $249.
New Apple Watch 3 works independently from the iPhone
The latest generation of the Apple Watch 3 has a mobile connection so it can send and receive messages, browse the internet and play songs from Apple Music without needing to be linked to an iPhone. It also works with Siri and has a 50 per cent better battery life.
The device, which is the same size and shape as the current Watch 2, can also make phone calls independently.
The device will come with watchOS 4, which has an improved heart rate monitor and can connect to gym machines with a tap. The software is available to download from September 19.
Apple Watch sales grew 50 per cent last year
Teasing the announcement of a third generation of the Apple Watch, Cook says sales of the device have grown 50 per cent year-on-year, making it the world's most popular smartwatch.
Here's a quick look at the features on the current model:
Apple is killing off the store
Before announcing its new products, Apple has an update on its physical stores. The company is re-branding its stores as "town squares" because they "bring people together". Its larger stores will have workspaces for developers and a redesigned genius bar, called the "genius grove".
It will also run a series of workshops for its products, such as photo classes and basic coding lessons.
Steve Wozniak on Apple's new campus
Shortly before the event James Titcomb spoke with Apple cofounder Steve Wozniak.
Cook says the company will start moving to the campus later this year.
"Apple's Park has been built to reflect Apple's values," said Cook, who described the campus as "open and inspiring". The campus is powered by 100 per cent renewable energy and has one of the world's largest on site solar power farms, according to Cook.
Cook opens the Steve Jobs Theater with a tribute to the founder
In celebration of Steve Jobs' life and the 10th anniversary of the iPhone, Cook begins with a message about the company's founder.
And we're off
Tim Cook is onstage in California, opening the Steve Jobs Theater with a voice over from the man himself. "I love hearing his voice," says Cook.
Tune in now
The event is about to begin. You can watch the live stream here, and we'll be keeping the blog updated with all the announcements as they happen.
A final look at the rumours
With 13 minutes until the event starts, here's a final look at the most compelling iPhone X rumours. A last minute leak this weekend appeared to confirm previous reports, and also let slip the new devices would be called the iPhone 8, iPhone 8 Plus and iPhone X.
30 minutes to go
Seats in the auditorium have started to fill up with half an hour before Cook takes the stage.
Two graphs that show what Apple needs to do
The iPhone has been an integral part of Apple's success in the 21st century, consistently being the firm's biggest money maker.
After sales slipped last year it will be hoping it can recapture its customers' attention with the iPhone 8, 8 Plus and X.
Tim Cook has also arrived at Apple HQ
It's 8:50am in Cupertino and Cook is at the Steve Jobs Theater, where the Apple event will be starting in just over an hour. He tweeted this picture of sunrise over the campus.
It's a big day at Apple! We are honored and thrilled to host our first keynote at the Steve Jobs Theater this morning. pic.twitter.com/gyiqPJB46y— Tim Cook (@tim_cook) 12 September 2017
Journalists have arrived at Apple HQ
James Titcomb has arrived at Apple's headquarters in Cupertino, California. Here's a first look inside the company's new spaceship campus.
And the walk up to the new theatre pic.twitter.com/FjU7cAdK4L— James Titcomb (@jamestitcomb) September 12, 2017
iPhone X anticipated features
Some of the best features we're expecting the iPhone X to have include:
Questions Apple must answer with the iPhone X
Apple has a lot riding on the launch of the iPhone X. The company's value has rocketed this year, but a drop in iPhone sales has led to Huawei overtaking it as the second biggest smartphone maker. With its fortunes tied to the flagship device, Apple will be hoping it can cement its position as a leading brand when it unveils the dramatically redesigned phone.
Things to look out for in the coming hours and weeks include: can the iPhone X reignite sales, will the high price tag stretch customer loyalty, will augmented reality go mainstream and can Siri outsmart Alexa?
For a full breakdown of challenges facing Apple this evening, read James Titcomb's piece here.
Apple posts a rare tweet
Apple has tweeted for the first time in a while with details about its event. Last year, the company mistakenly revealed details of its new products on Twitter ahead of the launch. We're keeping half an eye on its account just in case...
Meanwhile in California...
James Titcomb, the Telegraph's Technology editor, is on the ground in San Jose, California. He will be sending through live dispatches from the front row at Apple's event as it happens later today.
He has this for us to start:
Good morning. The sun's just coming up in California, and the hotels of San Jose - just down the road from Apple's HQ - are packed with journalists and analysts awaiting Apple's main event.
Today will be the first product launch to be held at the Steve Jobs Theater - an underground auditorium on the edge of Apple's new "Campus" headquarters. The building was first conceived by Jobs, and Apple's design chief Sir Jony Ive had a big part in creating it.
While the focus will be on its new products, for Apple the first event at its new home is just as much of an occasion. We'll be arriving shortly after 8am our time (4pm UK time).
What we're expecting
Tonight's event will probably run for two to three hours, with a keynote from Tim Cook, a whistlestop tour of the iPhone's history, some "entertaining" videos and a live music performance.
In his two hour keynote speech at tonight's event, we're expecting Cook to announce a host of new products and company news. Here are some of the things we're looking out for this evening:
- Three new iPhones, expected to be called the iPhone X, iPhone 8 and iPhone 8 Plus
- Apple Watch Series 3
- 4K Apple TV
- Upgrade to the AirPod headphones
- Release date for iOS 11
- More details about the HomePod speaker
- An update from Apple's original content team
A decade of the iPhone
Apple is celebrating the 10th birthday of the original iPhone at its event today. Founder Steve Jobs unveiled the first ever iPhone at the Macworld Conference and Expo in San Francisco in January 2007. Ten years later, his successor Cook will take to an all-new stage at the Steve Jobs Theater tonight to unveil the anniversary edition iPhone X.
Ahead of the event, here's a definitive history of Apple's iPhone.
Apple store goes down in preparation for launch
As is customary ahead of Apple's product launches, the company has taken its web store offline.
It will be preparing new product pages and updating the prices for its current devices. Pre-orders for the new line-up are expected to open this evening when the store is set live again.
Cara McGoogan here. Welcome to the Telegraph's live blog for Apple's latest iPhone event. Celebrating the 10th birthday of the original iPhone, Tim Cook is expected to host one of the most lavish Apple launch events in years this evening. The event kicks off at 6pm UK time and we'll be following the latest news as it happens from London and California.