Argentina Gift Card and Incentive Card Market Intelligence Report 2020 with Covid-19 Update
Dublin, Oct. 07, 2020 (GLOBE NEWSWIRE) -- The "Argentina Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) - Market Size and Forecast (2015-2024) - Covid-19 Update Q2 2020" report has been added to ResearchAndMarkets.com's offering.
The gift card industry in Argentina will continue to grow over the forecast period and is expected to record a CAGR of 12.5% during 2020-2024. The gift card market in the country will increase from US$ 779.6 million in 2019 to reach US$ 1050.8 million by 2024.
Medium to long term growth story of gift cards in Argentina remains strong. In value terms, the gift card market in Argentina has recorded a CAGR of 16.6% during 2015-2019.
Nearly half of the population in Argentina is unbanked or underbanked. This means there is a huge growth potential for prepaid cards and gift cards in the country. Another factor that is leading to the growth of the gift card market in Argentina includes corporate spending. Many organizations are using gift cards as a tool to offer rewards and incentives to their employees. Growing adoption of the corporate sector is one of the primary factors pushing the gift card market in Argentina.
Some of the key third party players in the gift card industry include treatgiftcards.com and giftly.com. Adoption of gift card is increasing steadily on e-commerce platforms and in-store purchases.
Another emerging trend in Argentina is purchase of gift cards through cryptocurrencies, using platforms such as CGift gift cards. CGift has collaborated with South American wallet and crypto solutions provider Lemon Cash, which will allow purchase of redeemable digital cryptocurrency gift cards. This partnership is likely to boost and provide support for the growth of the gift card industry in the country.
This report provides a detailed data centric analysis of gift cards and corporate incentive cards market along with consumer behaviour and retail spend dynamics in Argentina. With over 200 KPIs at country level, this report provides comprehensive understanding of gift and incentive card market dynamics.
Scope
Total Spend on Gifts in Argentina
By Consumer Segment (Retail and Corporate)
By Product Categories (13 Segments)
By Retail Sectors (7 Segments)
Gift Card Market Size by KPIs across Consumer Segments in Argentina
Gross Load Value
Transaction Value
Unused Value
Average Value Per Transaction
Transaction Volume
Average Value of Card Purchased
Number of Cards
Gift Card Market Size by Consumer Segment in Argentina
Retail Consumer
Corporate Consumer (Small Scale, Mid-Tier, Large Enterprise)
Digital Gift Card Market Size in Argentina
By Retail Consumer
By Retail Purchase Occasion
By Corporate Consumer
By Corporate Purchase Occasion
By Company Size
Gift Card Market Size by Retail Consumer in Argentina
By Functional Attribute
By Occasion
Festivals & Special Celebration Days
Milestone Celebration
Self-Use
Other
Value by Purchase Channel
Gift Card Spend by Consumer Behavior and Demographics in Argentina
Consumer Purchase Behaviour
Gift Card Buyer by Age Group
Gift Card Buyer by Income Level
Gift Card Buyer by Gender
Gift Card Market Size by Corporate Consumer in Argentina
By Functional Attribute
By Occasion
Employee Incentive
Sales Incentive
Consumer Incentive
By Scale of Business
Budget Allocation Trend for 2020
Gift Card Spend by Product Categories (Split by Retail and Corporate Consumers) in Argentina
Food & Beverage
Health, Wellness & Beauty
Apparel, Footwear & Accessories
Books & Media Products
Consumer Electronics
Restaurants & Bars
Toys, Kids, and Babies
Jewelry
Sporting Goods
Home & Kitchen Accessories & Appliances
Travel
Entertainment & Gaming
Other
Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers) in Argentina
Ecommerce & Department Stores
Restaurants & Bars
Supermarket, Hypermarket, Convenience Store
Entertainment & Gaming
Specialty Stores
Health & Wellness
Travel
Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers) in Argentina
Gift Card Online Sales
Gift Card Offline Sales
1st Party Sales
3rd Party Sales
Sales Uplift
Closed Loop Gift Card Market Share by Key Retailers. Key Retailers Covered Include:
Cencosud SA
Carrefour SA
Coto CICSA
MercadoLibre Inc
Importadora y Exportadora de la Patagonia SA
Wal-Mart Stores Inc
Garbarino SA
Frvega Sa
Farmacity SA
Falabella SACI
Casino Guichard-Perrachon SA
Cooperativa Obrera Ltda de Consumo y Vivienda
Grupo Coppel SA de CV
For more information about this report visit https://www.researchandmarkets.com/r/ejg4fh
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