Asda Delivery Drivers Combat Christmas Loneliness With 'Happy To Chat' Badges
Asda has launched a brilliant new initiative to help combat Christmas loneliness over the festive season.
Working together with the Royal Voluntary Service, the supermarket's new scheme will see delivery drivers wear a red 'Happy to Chat' badge as way to signal they are able to spend a few extra minutes talking to people outside. Wonderfully, this will give anyone feeling lonely the chance to have a face-to-face conversation when receiving their shopping.
For many people around the UK, the festive season can be an incredibly isolating time. Sadly, Asda found that almost 23% of people are only interacting with just one person a week — many of whom are delivery drivers. In fact, 73% said a conversation with a delivery driver can instantly lift their mood.
Elsewhere, 13% of people in the study said they are currently experiencing loneliness, while 39% said they are unable to see friends and family.
Anna-Maree Shaw, CCO of Asda, said: "It's a challenging time for everyone, especially those experiencing loneliness. While ASDA colleagues have always made an effort to have a quick chat and raise a smile, we want to make sure that whether it's in our stores, at the doorstep or in the community – we're here for customers this Christmas."
Vice President of Online Grocery at Asda, Simon Gregg, added: "We've always been proud to have some of the friendliest drivers here at ASDA, and never more so than this year. The Happy to Chat badges are a symbol of the great work they do – delivering a little kindness along with their groceries to someone who may be lonely or isolated."
Like this article? Sign up to our newsletter to get more articles like this delivered straight to your inbox.