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If You Ask Us, This Is One of The Best Places to Shop Beauty Right Now

·6-min read

It’s no secret that the way we’ve shopped for beauty has changed in recent years. Cast your mind back to a pre-pandemic world and buying new beauty products online was reserved exclusively for solid repurchases or desperate emergencies. Fast forward to now, however, and you’d be hard pressed to get anyone out of the house for the sole purpose of buying a new moisturiser.

As with just about every other area of our lives, we want shopping for beauty products to be a quick, seamless, and stress-free affair. Our days of trawling around shopping centres trying to locate all our beauty favourites are behind us. We want everything in one place with easily accessible information and reviews—and we want it delivered straight to our doors.

The good news is, it seems that the Great British high street has cottoned onto the fact that enjoyable beauty shopping can be an online experience. And some retailers are doing it better than others. In fact, we’d go as far to say that might just take home the trophy for being the best. Clued up to the fact that our beauty needs have changed, has relaunched its all-new Beauty Club and it makes shopping for beauty better than you could ever hope.

Already set to become a go-to for industry insiders and beauty buffs alike,’s newly relaunched Beauty Club allows you to shop all of your favourite products as well as some of beauty’s most exciting newcomers, all while earning some seriously impressive rewards while you’re at it. So here is everything you need to know, and you can thank us later…

What Is Beauty Club?

Created for beauty lovers far and wide, Beauty Club is a rewards scheme and then some. Think of it as the ultimate beauty members’ club. Sign up and every time you shop for beauty on, you’ll rack up points to spend on more beauty products in the future, as well as get exclusive access to delivery offers and birthday treats.

How Does It Work?

Start by signing up to Beauty Club. From there, there are three tiers to move up: Enthusiast, Pro and Icon. You’ll start off at the Ethusiast tier and gradually work your way up the ranks the more you spend, unleashing better incentives with every tier upgrade. The Enthusiast tier earns you three points for every pound you spend on beauty products at and a 10% VIP discount treat for your birthday.

Once you have spent £100 on beauty at, you’ll move up to Pro, where you’ll earn four points for every pound, get free standard delivery on orders over £40 and a 15% VIP birthday discount.

For seasoned beauty shoppers, once you’ve spent over £299, you’ll reach ultimate Icon status. The Icon tier gets you 5 points for every pound spent, a 20% birthday discount and unlimited free next day delivery. Plus, across all tiers, you can expect a whole bunch of exclusive offers and access to sale previews throughout the year. Sounds good, right?

What Sort of Products Are Available?

Suffice to say, when it comes to product offering, has upped the ante tenfold with its Beauty Club relaunch. Not only can you shop all of your go-to iconic beauty products—such as Yve Saint Laurent Touche Eclat or Elizabeth Arden's Eight Hour Cream—the site also has an impressive selection of up-and-coming indie brands on offer that are destined for cult status.

Not sure where to start with your new Beauty Club membership? Keep scrolling for our top beauty picks on right now.

Lancôme Advanced Genifique (£103)

Considered to be one of the best skincare products ever created by just about everyone that’s ever used it, Lancôme’s Advanced Genifique serum delivers glowing moisture and helps reinforce the skin’s natural defence barrier.

Yves Saint Laurent Beauty Touche Éclat Illuminating Pen (£27)

Another cult buy, Touche Éclat Illuminating Pen is considered the ultimate makeup multi-tasker. Scribble underneath the eyes, onto the high points of the face or, well, just about anywhere that you want to brighten and perfect.

Elizabeth Arden Eight Hour® Cream Skin Protectant (£28)

Speaking of multi-taskers, Elizabeth Arden Eight Hour Cream is one to have on your radar. Delivering rich, soothing nourishment, use on dry hands, chapped lips, ashy elbows or dab onto cheekbones for a natural-looking highlight.

bareMinerals BAREPRO Performance Wear Liquid Foundation (£31)

If you like your foundation to come with skincare benefits, this stuff is the crème de la crème. The coverage is medium to full, blurs pores and lasts all day, while papaya enzymes work to improve skin texture. The finish is almost impossibly natural-looking.

Chloé Naturelle Eau de Parfum (£85)

The latest addition to Chloé’s fragrance offering, Naturelle EDP smells as chic as it looks. Fresh, floral and impressively eco-conscious (the bottle contains 25% recycled materials), it’s one to add to your wish list.

Benefit They're Real Lengthening Mascara (£24)

Looking for the most lash-lengthening mascara around? When it comes to long-lasting length and impressive curl-holding abilities, Benefit’s They’re Real can’t be beaten.

Sigma F82 Round Kabuki Brush (£18)

Sigma has long been considered the go-to makeup brush brand for makeup artists and beauty experts but up until recently it wasn’t easy to get hold of in the UK. Now though, you can pick up some of the best brushes in the business at This kabuki brush can blend out a base seamlessly in a matter of seconds.

Urban Decay All Nighter Setting Spray (£26)

Fed up with makeup that doesn’t stick around? A few mists of this as the final step in your makeup routine will make sure your face stays in place all day long.

Peter Thomas Roth Pumpkin Enzyme Mask (£50)

This glow-boosting face mask has been on the scene for years but it hasn’t always been easy to get your hands on in the UK. If you ask us, Peter Thomas Roth does some of the best skincare around and this exfoliating treatment tops the lot.

Nails Inc Caught In The Nude Nail Polish in Mykonos Beach (£8)

While we’re all for a bit of nail art, nothing beats a classic nude nail. Caught In The Nude Mykonos Beach by Nails Inc is without a doubt one of our favourite natural-toned shades – there’s no one it doesn’t suit.

Click here to sign up for Beauty Club.

This article originally appeared on Who What Wear

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